The use of mobile application development solutions by enterprises is set to reach 90% by 2020. The in-house development of mobile application development solutions is among the major factors powering the growth of this market.Mobile-first and cloud-first strategies in enterprises have created significant demand for application development solutions and services. In addition, trends in information technologies such as BYOD policies have attracted many subscribers to mobile application development solutions.Developers are embracing advanced and agile application development methodologies such as DevOps and cloud integrated development environment (IDE). DevOps adoption in enterprise application development services is increasing at a significant rate.

PART 01: Executive summary ............................................ 5

Highlights 5

PART 02: Scope of the report ............................................. 6

Market overview 6

Countries covered 7

Top-vendor offerings 8

PART 03: Market research methodology ........................... 9

Research methodology 9

Economic indicators 9

PART 04: Introduction ....................................................... 10

Key market highlights 10

PART 05: Market landscape .............................................. 12

Market overview 12

Market size and forecast 13

Five forces analysis 15

PART 06: Market segmentation by technology ............... 16

Mobile application development platform market by IT

solutions 16

PART 07: Market segmentation by end-user ................... 19

Global mobile application development platform market

by end-user 19

BFSI 19

Telecom 20

Healthcare 20

Retail 21

Manufacturing 21

PART 08: Geographical segmentation ............................. 23

Global mobile application development platform market

by geography 23

Americas 23

EMEA 24

APAC 25

PART 09: Market drivers ................................................... 27

Need to automate application development process 27

Increased use of agile application development

methodologies 28

Speed up time-to-market through shorter application

development cycle 28

Increase in adoption of mobile phones and smart

devices 29

PART 10: Impact of drivers ............................................... 30

PART 11: Market challenges ............................................. 31

Issues pertaining to app interoperability 31

Complexities in application integration 31

IT security concerns 32

PART 12: Impact of drivers and challenges .................... 33

PART 13: Market trends .................................................... 34

Emergence of DevOps 34

Mobile backend-as-a-service (MBaaS) on the rise 34

Increased adoption of BYOD and BYOA 35

Developers embracing Cloud IDE 36

PART 14: Vendor landscape ............................................. 38

Competitive landscape 38

Other prominent vendors 39

PART 15: Key vendor Profiles .......................................... 41

Adobe Systems 41

IBM 46

Kony 50

Salesforce.com 54

SAP 59

PART 16: Appendix ........................................................... 64

List of abbreviations 64

PART 17: Explore Technavio ............................................ 65