Rice bran oil is extracted from the outer brown layer of rice (known as rice bran). It is an edible vegetable oil. It contains 15%-20% oil by weight and consists of three major constituents: gamma-oryzanol, tocotrienols, and tocopherols, which have potential significance in human health and diet.Currently, rice bran oil is a niche market, and there is still an untapped market of 2.1 million metric tons. This provides an opportunity for countries like India, where there is high production of rice. Rice bran oil is expected to gain popularity among consumers as the oil is recommended by World Health Organization (WHO) and American Heart Association, mainly for its balanced fatty acid profile. As consumers are increasingly looking out for edible oils that are nutritious and have antioxidant content, the rice bran oil market has a potential for overall market growth both in terms of volume and value.

PART 01: Executive summary 6

PART 02: Scope of the report 17

PART 03: Research Methodology 21

PART 04: Introduction 24

Key market highlights 24

PART 05: Market landscape 25

Global edible oil market 25

Global rice bran oil 26

Five forces analysis 30

PART 06: Market segmentation by distribution channel 31

Hypermarkets and supermarkets 31

Convenience stores 31

Food and drink specialty stores 32

Others 32

PART 07: Market segmentation by type 33

Segmentation by type 33

Organic rice bran oil 33

Non-organic rice bran oil 34

PART 08: Geographical segmentation 36

Segmentation by geography 36

APAC 36

Americas 38

Europe 39

MEA 40

PART 09: Key leading countries 41

Japan 41

China 42

India 43

PART 10: Market drivers 44

Health benefits of rice bran oil 44

High smoke point and balance of fatty acids make rice

bran oil a desirable choice for consumers 46

Competitive prices and longer shelf life in comparison to

other oils 46

Usage of rice bran oil for horses 47

PART 11: Impact of drivers 48

PART 12: Market challenges 49

Unestablished category 49

Perception barriers of consumers regarding rice bran oil

color 49

Technical constraints 50

PART 13: Impact of drivers and challenges 51

PART 14: Market trends 52

New players entering rice bran oil category 52

Increasing usage of rice bran oil for cosmetics 52

Burgeoning marketing initiatives 52

Initiatives taken to promote rice bran oil 53

PART 15: Vendor landscape 54

Competitor landscape 54

Competitive assessment 55

Other prominent vendors 56

PART 16: Key vendor analysis 59

A.P. Refinery 59

Ricela Health Foods 59

Sethia Oils 60

Thai Edible Oil 61

PART 17: Appendix 62

List of abbreviations 62

PART 18: Explore Technavio 63