The increase in the purchasing power of personal care products across the globe has led to an increase in the discretionary expenditure of people. People mostly spend money on premium quality products. Given the efficacy of performance and styling options offered by electric grooming products, these products are being adopted by male consumers from mid- to high-income segments. Leading companies are therefore restructuring and reprioritizing their marketing activities to cater to the emerging customer segments, to gain competitive advantage and diversify their portfolio.

PART 01: Executive summary

PART 02: Scope of the report

Market overview

Vendor analysis

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

Overview of global personal care products

PART 05: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 06: Market segmentation by distribution channel

Global electric toothbrush market by retail outlets

segment

Global electric toothbrush market by online stores

PART 07: Market segmentation by users

Market overview

PART 08: Geographical segmentation

Market overview

Electric toothbrush market in Americas

Electric toothbrush market in EMEA

Electric toothbrush market in APAC

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape

Competitive scenario

PART 15: Key Vendor Analysis

Colgate-Palmolive

Koninklijke Philips

P&G

Panasonic

Water Pik

Other prominent vendors

PART 16: Appendix

List of abbreviations

PART 17: Explore Technavio