The primary battery market is currently reeling due to stiff competition from rechargeable batteries. As a result, vendors are investing in R&D to create durable and innovative products. In 2015, Energizer, a battery manufacturing company,launched the world's first high-performance AA battery, created with 4% recycled material. This development was to create value for recycled battery material, and the company plans to increase the amount of recycled material to 40% by 2025.To suppress the ever rising costs of healthcare, portable medical devices are being recommended more. Globally, the portable medical device market is expected to grow from $9.5 billion in 2015 to $20 billion by 2018, as more patients are served remotely with these convenient and manageable devices. This, in turn, is expected

to drive the demand for primary lithium batteries, which have high energy density and deliver continuous power at extremely cold temperatures to support the medical cold chain.

PART 01: Executive summary ............................................ 6

Highlights 6

PART 02: Scope of the report ............................................. 8

Market overview 8

Top-vendor offerings 10

PART 03: Market research methodology ......................... 12

Research methodology 12

Economic indicators 12

PART 04: Introduction ....................................................... 13

Key market highlights 13

PART 05: Market landscape .............................................. 17

Market overview 17

Market size and forecast 18

Major markets 19

Five forces analysis 20

PART 06: Market segmentation by battery type ............. 21

Global primary battery market by battery type 2015-

2020 21

Global alkaline primary battery market 23

Global lithium primary battery market 25

PART 07: Geographical segmentation ............................. 28

Global primary battery market by geography 2015-

2020 28

Primary battery market in Americas 29

Primary battery market EMEA 30

Primary battery market in APAC 31

PART 08: Market drivers ................................................... 33

Increased demand for portable medical equipment 33

Improved consumer spending 33

Favorable characteristics of primary batteries 35

PART 09: Impact of drivers ............................................... 36

PART 10: Market challenges ............................................. 37

Threat of rechargeable hearing aid battery solutions 37

Threat of counterfeit batteries 37

Competition from rechargeable batteries 38

Rising raw material cost 39

PART 11: Impact of drivers and challenges .................... 41

PART 12: Market trends .................................................... 42

Domestic production of primary batteries 42

Replacement of carbon-zinc with alkaline batteries 42

Legislation supports for battery recycling 43

PART 13: Vendor landscape ............................................. 45

Competitive landscape 45

Other prominent vendorss 46

PART 14: Key vendor analysis ......................................... 48

Duracell 48

Energizer 51

Hitachi Maxell 53

Sony 56

Toshiba 59

Saft 61

PART 15: Appendix ........................................................... 63

List of abbreviations 63

PART 16: Explore Technavio ............................................ 64