The increasing consumer demand for branded toys and games, the growing willingness of parents to spend more on such products, and the rising per capita disposable income are some of the factors leading to an increase in the demand for toys and games globally.

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 06: Market segmentation by product type

Global plush toys market

Global infant/pre-school toys market

Global activity and ride-on toys market

Global dolls market

Global games and puzzles market

Global other toys market

PART 07: Market segmentation by retail formats

Global toys and games market by retail format

PART 08: Geographical segmentation

Global toys and games market by geography

Toys and games market in the Americas

Toys and games market in EMEA

Toys and games market in APAC

PART 09: Key leading countries

US

UK

France

China

PART 10: Decision framework

PART 11: Drivers and challenges

Market drivers

Impact of drivers on key customer category

Market challenges

Impact of challenges on key customer category

PART 12: Market trends

Emergence of 3D printing

Use of licensed merchandise for marketing and

branding

Growing market for franchise movies and shows

PART 13: Vendor landscape

Competitive scenario

Hasbro

Mattel

Ravensburger

The LEGO Group

TOMY

Other prominent vendors

PART 14: Explore Technavio