Organic and natural tampons are preferred by women as they are made of natural,renewable, and biodegradable material. Conventional tampons use petroleumbased materials, mix of natural and synthetic fibers, and bleaching agents.The growing popularity of online retailers will attract customers from medical stores,pharmacies, and retail stores, cannibalizing these distribution channels during the forecast period.

The market segment of consumers in the age group of 18-25 years saw tremendous growth in 2015, particularly in the Americas. This trend is likely to gain traction in other geographical segments with the increase in awareness and availability of products during the forecast period.Industry concentration in feminine hygiene products has drastically increased in recent years due to the growing demand for products such as panty liners and tampons. This trend will continue over the next five years as consumer-spending levels rise and people look toward established, trusted, and reliable products to maintain personal hygiene.China is one of the major markets for counterfeit products that are exported to various countries globally. The availability of counterfeit products poses a major challenge to vendors manufacturing branded and approved tampons. As the costs of these counterfeit products are relatively low compared with branded ones, end users may opt for such products, which will have a negative impact on the market growth of tampons globally.

PART 01: Executive summary 6

Highlights 6

PART 02: Scope of the report 8

Market overview 8

Vendor analysis 9

Top-vendor offerings 10

PART 03: Market research methodology 12

Research methodology 12

Economic indicators 12

PART 04: Introduction 13

Key market highlights 13

Market scenario 19

PART 05: Market landscape 21

Market overview 21

Market size and forecast 22

Five forces analysis 25

PART 06: Market segmentation by product type 26

Market overview 26

Global branded tampons market 28

Global private-label tampons market 29

PART 07: Market segmentation by distribution channel 30

Market overview 30

Global tampons market by retail channel 31

Global tampons market by online channel 32

PART 08: Geographical segmentation 35

Market overview 35

Tampons market in Americas 37

Tampons market in EMEA 39

Tampons market in APAC 41

PART 09: Market drivers 43

PART 10: Impact of drivers 46

PART 11: Market challenges 47

PART 12: Impact of drivers and challenges 50

PART 13: Market trends 51

PART 14: Vendor landscape 53

Competitive scenario 53

Market share of vendors in global tampons market

2015 55

PART 15: Key vendor analysis 57

Geographic presence: Key vendor analysis 57

Procter & Gamble 58

Unicharm 62

Johnson & Johnson 66

Kimberly-Clark 70

Svenska Cellulosa Aktiebolaget 74

Edgewell Personal Care Company 78

Other prominent vendors 82

PART 16: Appendix 84

List of abbreviations 84

PART 17: Explore Technavio 85