The demand for various sizes of beer, and benefits, like one-time consumption, have made beer a preferred option for a wide range of consumers, thereby, driving the growth of the beer packaging industry. Beer remained a unique beverage and has poised several packaging challenges, due to which the manufacturers have not swayed away from traditional packaging methods. The usage of PET bottles has been one area where the packaging companies have tried to offer the beer manufacturers. But the solution was considered only for exceptional cases. Heineken had first attempted to use PET bottles during the Olympic games in 2012, held in London, but this solution was driven by safety concerns over rioting, during the games. The company is experimenting again with pet bottles in 2019. The company plans to launch two new PET beer bottle designs, which are created using PET Engineering’s interchangeable insert system.

1. INTRODUCTION

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHT

5. MARKET DYNAMICS

6. MARKET SEGMENTATION – BY PRODUCT TYPE (REGION)

7. COMPETITIVE INTELLIGENCE - KEY VENDOR PROFILES

8. INVESTMENT ANALYSIS 9. FUTURE OF THE MARKET