Teeth whitening is a procedure that is performed using bleach and other materials to make teeth look whiter and brighter. These products help eliminate stains or other discoloration from the tooth surface. It includes teeth whitening toothpastes, gels, whitening trays, and whitening strips. A bright set of teeth helps in creating great first impressions as the smile is usually the first thing that others notice about the person. It also helps in improving self-confidence and also smiling leads to the release of endorphins, a mood enhancing substance. People present a youthful appearance to others as decolored teeth represent aging of teeth. While people often relate white teeth with proper dental hygiene, there are numerous other benefits to having a bright healthy smile. When a person greets another person with white and shiny teeth, it indicates the way in which they care for themselves. Such implications aid in the high adoption of teeth whitening products as it helps the users achieve their preferred social standing. Teeth whitening products are an integral part of dental consumables.

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

Key market highlights

Teeth whitening market by hospitals and dental clinics

Regulatory scenario

PART 05: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 06: Market segmentation by product

Market overview

Global whitening toothpaste market

Global whitening strips market

PART 07: Geographical segmentation

Market overview

Teeth whitening market in Americas

Teeth whitening market in EMEA

Teeth whitening market in APAC

PART 08: Decision framework

PART 09: Drivers and challenges

Market drivers

Impact of drivers on key customer segments

Market challenges

Impact of challenges on key customer segments

PART 10: Market trends

PART 11: Vendor landscape

Competitive scenario

Key news

Marketing strategies

Other prominent vendors

PART 12: Key vendor analysis

Colgate-Palmolive

GlaxoSmithKline

Johnson & Johnson

P&G

PART 13: Appendix

List of abbreviations

PART 14: Explore Technavio