All economic indicators, unless otherwise specified, are for mainland China and exclude the SAR regions of Macau and Hong Kong.

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

Key market highlights

PART 05: China: Country profile

Economic indicators

PART 06: Market landscape

Market overview

Market size and forecast

Global retailers entering the market

Five forces analysis

PART 07: Market segmentation by product categories

Retail market in China: Product segmentation

Food and beverages market in China

Apparel and footwear market in China

Home improvement market in China

Consumer electronics and appliances market in China

Beauty and personal care market in China

PART 08: Market segmentation by distribution channel

Market segmentation by distribution channel

PART 09: Decision framework

PART 10: Drivers and challenges

Market drivers

Impact of drivers on key customer segments

Market challenges

Impact of challenges on key customer segments

PART 11: Market trends

Online and omni-channel trade

Expansion of fast fashion firms

Innovation in in-store retailing

PART 12: Vendor landscape

Competitive strategies

Key players in retail market in China

Competitive assessment of top five vendors

Alibaba

GOME Electrical Appliances Holding

JD.com

Suning Yun Shang Group

Walmart

Other prominent vendors

PART 13: Appendix

List of abbreviations

PART 14: Explore Technavio