In July 2018, Almarai became a boycott target of Saudi consumers after the company raised prices on its core dairy products. A social media campaign is circulating photos of a popular yogurt drink plastered with a red X and the phrase “let it go sour” and “change it with another” (in Arabic) after Almarai raised the price of a litre of milk by SAR0.25 (USD0.7). In a statement, Almarai said it raised prices because its own costs went up after the government cut energy subsidies and introduced new fees on foreign workers.

Key View

SWOT

Food & Drink SWOT

Industry Forecast

Food 

Drink

Industry Risk/Reward Index

MENA Food & Non-Alcoholic Drinks: UAE Maintains Lead, Egypt Tops North Africa 

Market Overview

Food 

Drink

Mass Grocery Retail9

Competitive Landscape

Company Profile

Almarai

Al Rabie Saudi Foods 

Aujan Group Holding

Carrefour MAF

LuLu (EMKE Group) 

Panda Retail (Savola Group)

Saudia Dairy & Foodstuff Company (SADAFCO) 

Saudi Arabia Demographic Outlook 

Food & Drink Glossary

Food & Drink Methodology