关键词：朗姆酒；发酵；蒸馏；工艺；副产品甘蔗；销售
摘 要：Rum is a distilled alcoholic beverage made through the processes of fermentation and distillation. Rum is generally made from the by-products of sugarcane. The economic prosperity has pushed sales of premium rum brands across the globe. The global rum market is witnessing a CAGR of 2.5% during the forecast period. The non-premium brands dominate the market in 2014. APAC has the highest consumption of rum during the forecast period followed by North America and the RoW.
目 录：

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

03.2 Product Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Global Overview

06.1.1 Some Major Countries and Their Economic Status

06.1.2 Overview of Macroeconomic Factors of Major Countries

07. Market Landscape

07.1 Market Overview

07.2 Market Size and Forecast

07.3 Comparative Analysis of Global Spirits Market

and Global Rum Market

07.4 Five Forces Analysis

08. Market Segmentation by Product

08.1 Global Rum Market by Product 2014

08.2 Global Non-premium Rum Market

08.2.1 Market Size and Forecast

08.3 Global Premium Rum Market

08.3.1 Market Size and Forecast

09. Geographical Segmentation

09.1 Global Rum Market by Geographical

Segmentation 2014

09.2 Rum Market in APAC

09.2.1 Market Size and Forecast

09.3 Rum Market in North America

09.3.1 Market Size and Forecast

09.4 Rum Market in RoW

09.4.1 Market Size and Forecast

10. Key Leading Countries

10.1 India

10.2 US

10.3 Philippines

11. Buying Criteria

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Trends and their Impact

18. Vendor Landscape

18.1 Competitive Scenario

18.2 Market Share Analysis 2014

18.3 Other Prominent Vendors

19. Key Vendor Analysis

19.1 Bacardi

19.1.1 Key Facts

19.1.2 Business Overview

19.1.3 Product Segmentation

19.1.4 Business Strategy

19.1.5 Recent Developments

19.1.6 SWOT Analysis

19.2 Diageo

19.2.1 Key Facts

19.2.2 Business Overview

19.2.3 Business Segmentation

19.2.4 Business Segmentation by Revenue 2012 and 2013

19.2.5 Geographical Segmentation by Revenue 2013

19.2.6 Business Strategy

19.2.7 Recent Developments

19.2.8 SWOT Analysis

19.3 Pernod Ricard

19.3.1 Key Facts

19.3.2 Business Overview

19.3.3 Business Segmentation

19.3.4 Geographical Segmentation by Revenue 2013

19.3.5 Business Strategy

19.3.6 Recent Developments

19.3.7 SWOT Analysis

19.4 Tanduay

19.4.1 Key Facts

19.4.2 Business Overview

19.4.3 Brands

19.4.4 SWOT Analysis

20. Other Reports in this Series