Welcome to Deloitte’s annual Global Powers of Retailing report. This report marks the 20th year of identifying the 250 largest retailers around the world and analyzing their performance across geographies,sectors, and channels.Over the last 20 years we have seen a seismic shift in retail and the customers that retailers serve.Consider that in 1997, the inaugural year of this report,

today’s average Amazon Prime customer was just 16 years old, AOL was pioneering social media, and handheld virtual pets were the hottest-selling toys.Today, handheld (or wearable) digital devices are ubiquitous and a younger, social customer has come of

age. We are living in an era where customers are in the driver’s seat more than ever before and they are craving authenticity, newness, convenience, and creativity. We are living in the customer-driven economy.

Top 250 quick statistics 4

Retail trends: The art and science of customers 6

Global economic outlook 10

Top 10 highlights 14

Global Powers of Retailing Top 250 16

Geographic analysis 24

Product sector analysis 28

Newcomers 30

Fastest 50 31

Top 50 e-retailers 34

Study methodology and data sources 40

Endnotes 44

Contacts 46