Animation collectibles include licensed merchandise as well as animation toys with characters and properties from feature films and television shows. The merchandise industry, many a times, requires merchandise manufacturers to buy licenses from film

or TV production houses.The growth in online retailing is a leading driver of the global animation collectibles market. E-commerce has allowed franchisors to provide licenses easily and merchandise manufacturers to reach out to their audience. Licensors and property

owners organize several events to promote their characters and properties, and this increases animation collectible sales, which subsequently promotes movies or TV programs.In this Technavio report, we have covered the present scenario and the growth prospects of the global animation collectibles market for 2017-2021. To calculate the market size, the report has taken into consideration the revenue generated from the retail sales of animation collectibles to individual consumers. However, the report does not study the market in terms of the end-use categories — men, women, and children.Forecasting is based on the projected demand for animation collectibles, and average unit price estimations during the forecast period. The base year for all the market calculations in the report has been considered as 2016.

PART 01: Executive summary 5

PART 02: Scope of the report 15

Market overview 15

Top-vendor offerings 16

PART 03: Market research methodology 19

Research methodology 19

Economic indicators 19

PART 04: Introduction 20

Key market highlights 20

PART 05: Market landscape 21

Market overview 21

Market size and forecast 21

Five forces analysis 23

PART 06: Market segmentation by retail format 24

Global animation collectibles market by retail format 24

PART 07: Geographical segmentation 27

Global animation collectibles market by geography 27

Animation collectibles market in the Americas 27

Animation collectibles market in EMEA 29

Animation collectibles market in APAC 30

PART 08: Key leading countries 32

US 32

UK 32

France 32

China 33

PART 09: Market drivers 34

Increasing children's TV and Internet viewership 34

Immense popularity of TV shows and movies 34

Rising awareness of characters and properties through

promotions 38

PART 10: Impact of drivers 39

PART 11: Market challenges 40

Seasonal demand and short life of merchandise 40

Increase in number of counterfeit collectibles 40

Market fragmentation 41

PART 12: Impact of drivers and challenges 42

PART 13: Market trends 43

Emergence of 3D printing 43

Use of licensed merchandise for marketing and

branding 43

Growing market for franchise movies and shows 44

PART 14: Vendor landscape 47

Competitive scenario 47

Hasbro 47

The LEGO Group 50

Mattel 52

Ravensburger 55

TOMY 57

Other prominent vendors 58

PART 15: Appendix 60

List of abbreviations 60

PART 16: Explore Technavio 61