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全球耳机市场战略评估与预测报告(2017-2022年)
Global Headphone Market - Strategic Assessment and Forecast 2017-2022
The report considers the present scenario of the global headphones market and strategic assessment for the period 2016−2022. It also includes a detailed study of growth drivers, trends, and restraints of the market. Lastly, the report studies the competitive landscape and includes the leading five vendors in the market.
Section 1 Research Methodology 15
Section 2 Executive Summary 16
Section 3 Report Coverage 17
3.1 Segmentations of Headphones Market 17
3.2 Report Assumptions 18
3.3 Market Derivation 19
Section 4 Introduction 20
Section 5 Key Market Trends 24
5.1 Miniaturization of Headphones 24
5.2 Rise in In-Ear and Over-Ear Product Offerings 24
5.2.1 Increasing proliferation of smartphones has given a push to In-Ear earphones 24
5.2.2 Growing demand for audio clarity among music lovers has generated the demand for Over-Ear headphones 26
5.3 Rapid Growth of Active Noise Control Technology and Wireless Connectivity 27
5.4 VR, Gaming, and Sports and Fitness Headphones Gaining Traction 29
5.4.1 VR headsets 29
5.4.2 Gaming headsets 30
5.4.3 Sports and fitness headphones 32
Section 6 Key Market Drivers 34
6.1 Advancement in Technology Enhancing Users’ Experience 34
6.2 High Interoperability of Headphones with Smartphones and Tablets 34
6.3 Increased Partnerships with Mobile Device Manufacturers 36
6.4 Short Replacement Cycle of Headphones 36
Section 7 Key Market Restraints 37
7.1 High Availability and Adoption of Counterfeit Products 37
7.2 Fragmented Market Landscape 37
7.3 Prolonged Use of Headphones Increases Health Concerns 38
Section 8 Global Headphones Market 39
8.1 Market Size and Forecast 42
8.1.1 By revenue 42
8.1.2 By Shipment 42
8.2 Pricing Analysis 44
Section 9 Segmentation by Type/Product 45
9.1 In-Ear headphones 46
9.1.1 Market Size and Forecast 46
9.2 On-Ear Headphones 48
9.2.1 Market Size and Forecast 48
9.3 Over-Ear Headphones 50
9.3.1 Market Size and Forecast 50
Section 10 Segmentation by Technology 52
10.1 Wired Headphones 53
10.1.1 Market Size and Forecast 53
10.1.2 3.5 mm Jack Wired Headphones: Market Size and Forecast 56
10.1.3 Lightning Port Wired Headphones: Market Size and Forecast 58
10.1.4 Type-C Port Wired Headphones: Market Size and Forecast 61
10.2 Wireless Headphones 63
10.2.1 Market Size and Forecast 64
Section 11 Segmentation by Features 66
11.1 Market Size and Forecast 67
11.2 Non-Smart Headphones 68
11.2.1 Market Size and Forecast 68
11.3 Smart Headphones 70
11.3.1 Market Size and Forecast 70
Section 12 Segmentation by Geography 72
12.1 Market Size and Forecast 74
12.1.1 By Revenue 74
12.1.2 By Shipment 74
Section 13 Headphones Market in North America 76
13.1 Market Size and Forecast – Total Headphones Market 76
13.2 North America Headphones Market by Type/Product 78
13.2.1 Market Size and Forecast – In-Ear Headphones Market 78
13.2.2 Market Size and Forecast – On-Ear Headphones Market 80
13.2.3 Market Size and Forecast – Over-Ear Headphones Market 81
13.3 North America Headphones Market by Technology 83
13.3.1 Market Size and Forecast – Wired Headphones Market 83
13.3.2 Market Size and Forecast – Wireless Headphones Market 84
Section 14 Headphones Market in Europe 86
14.1 Market Size and Forecast – Total Headphones Market 86
14.2 Headphones Market in Europe by Type/Product 88
14.2.1 Market Size and Forecast – In-Ear Headphones Market 88
14.2.2 Market Size and Forecast – On-Ear Headphones Market 89
14.2.3 Market Size and Forecast – Over-Ear Headphones Market 91
14.3 Headphones Market in Europe by Technology 93
14.3.1 Market Size and Forecast – Wired Headphones Market 93
14.3.2 Market Size and Forecast – Wireless Headphones Market 94
Section 15 Headphones Market in MEA 96
15.1 Market Size and Forecast – Total Headphones Market 96
15.2 Headphones Market in MEA by Type/Product 98
15.2.1 Market Size and Forecast – In-Ear Headphones Market 98
15.2.2 Market Size and Forecast – On-Ear Headphones Market 100
15.2.3 Market Size and Forecast – Over-Ear Headphones Market 101
15.3 Headphones Market in MEA by Technology 103
15.3.1 Market Size and Forecast – Wired Headphones Market 103
15.3.2 Market Size and Forecast – Wireless Headphones Market 104
Section 16 Headphones Market in APAC 106
16.1 Market Size and Forecast – Total Headphones Market 106
16.2 Headphones Market in APAC by Type/Product 108
16.2.1 Market Size and Forecast – In-Ear Headphones Market 108
16.2.2 Market Size and Forecast – On-Ear Headphones Market 109
16.2.3 Market Size and Forecast – Over-Ear Headphones Market 111
16.3 Headphones Market in APAC by Technology 113
16.3.1 Market Size and Forecast – Wired Headphones Market 113
16.3.2 Market Size and Forecast – Wireless Headphones Market 114
Section 17 Headphones Market in Latin America 116
17.1 Market Size and Forecast – Total Headphones Market 116
17.2 Headphones Market in Latin America by Type/Product 118
17.2.1 Market Size and Forecast – In-Ear Headphones Market 118
17.2.2 Market Size and Forecast – On-Ear Headphones Market 119
17.2.3 Market Size and Forecast – Over-Ear Headphones Market 121
17.3 Headphones Market in Latin America by Technology 123
17.3.1 Market Size and Forecast – Wired Headphones Market 123
17.3.2 Market Size and Forecast – Wireless Headphones Market 124
Section 18 Key Leading Countries 126
18.1 US: Headphone Market Size and Analysis 127
18.2 China: Headphone Market Size and Analysis 129
18.3 UK: Headphone Market Size and Analysis 131
Section 19 Porter’s Five Forces Analysis of Global Headphones Market 133
19.1.1 Threat of New Entrants: High 133
19.1.2 Bargaining Power of Buyers: Moderate 134
19.1.3 Bargaining Power of Suppliers: Moderate 134
19.1.4 Threat of Substitutes: Moderate 134
19.1.5 Intensity of Rivalry: High 135
19.1.6 Impact of Complementary Products: High 135
Section 20 News and Developments 136
Section 21 Key Vendor Analysis 137
21.1 Beats Electronics LLC (Beats by Dr. Dre) 138
21.1.1 Business Overview 138
21.1.2 Product Portfolio 138
21.1.3 Strengths 138
21.1.4 Weaknesses 139
21.2 Bose Corp. (Bose) 140
21.2.1 Business Overview 140
21.2.2 Product Portfolio 140
21.2.3 Strengths 140
21.2.4 Weaknesses 141
21.3 Sennheiser Electronic GmbH & Co. KG (Sennheiser) 142
21.3.1 Business Overview 142
21.3.2 Product Portfolio 142
21.3.3 Strengths 142
21.3.4 Weaknesses 143
21.4 Sony Corp. (Sony) 143
21.4.1 Business Overview 143
21.4.2 Product Portfolio 144
21.4.3 Strengths 146
21.4.4 Weaknesses 146
21.5 Skullcandy Inc. 147
21.5.1 Business Overview 147
21.5.2 Product Portfolio 147
21.5.3 Strengths 147
21.5.4 Weaknesses 149
Section 22 Other Prominent Vendors 151
22.1 AIAIAI 151
22.1.1 Business Overview 151
22.2 AKG Acoustics (AKG) 151
22.2.1 Business Overview 151
22.3 Apple 151
22.3.1 Business Overview 151
22.4 Audio-Technica Corp. (Audio-Technica) 151
22.4.1 Business Overview 151
22.5 Beyerdynamic GmbH & Co. KG (Beyerdynamic) 151
22.5.1 Business Overview 151
22.6 Creative Technology Ltd. (Creative) 152
22.6.1 Business Overview 152
22.7 Denon 152
22.7.1 Business Overview 152
22.8 Grado Labs 152
22.8.1 Business Overview 152
22.9 The House of Marley 152
22.9.1 Business Overview 152
22.10 Jays AB (JAYS) 152
22.10.1 Business Overview 152
22.11 JBL 153
22.11.1 Business Overview 153
22.12 JVCKenwood Corp. 153
22.12.1 Business Overview 153
22.13 Logitech International S.A. (Logitech) 153
22.13.1 Business Overview 153
22.14 Molami 153
22.14.1 Business Overview 153
22.15 Monster Cable Products Inc. (Monster Inc.) 153
22.15.1 Business Overview 153
22.16 Panasonic Corp. (Panasonic) 154
22.16.1 Business Overview 154
22.17 Parrot 154
22.17.1 Business Overview 154
22.18 Pioneer Corp. (Pioneer) 154
22.18.1 Business Overview 154
22.19 Shure Incorporated (Shure) 154
22.19.1 Business Overview 154
22.20 SMS Audio 154
22.20.1 Business Overview 154
22.21 Sol Republic Inc. (Sol Republic) 154
22.21.1 Business Overview 154
22.22 Urbanears 155
22.22.1 Business Overview 155
22.23 Westone Laboratories (Westone) 155
22.23.1 Business Overview 155
Section 23 Appendix 156
Section 24 Summary of Figures 157
24.1 Key Revenue Figures of the Global Headphones Market 157
24.2 Key Shipment Figures of the Global Headphones Market 161
24.3 Key ASP Figures of the Global Headphones Market 165