Spirit-based RTD mixes are products that have a lower alcohol content than spirits and can be consumed directly from the bottle without any preparation. The products are flavored and the alcohol content in the product ranges from 5% to 15% by volume. The RTD products are popular among the consumers due to the convenience factor and flavor preferences. Consumers who are pressed for time due to busy lifestyles prefer

RTD products as they can be consumed directly without much preparation and thus offer a convenience factor. The players in the market are coming up with new products and this is driving the growth of the market.The market is gaining popularity among consumers in APAC. APAC is the fastestgrowing geographical segment in terms of sales. This trend is expected to continue during the forecast period. In the US, RTD products are becoming popular among the millennial population, with more than half of the millennial population consuming RTD products. Also, the less number of calories in RTD products is attracting healthconscious consumers to the product.

PART 01: Executive summary ............................................ 6

PART 02: Scope of the report ........................................... 17

Market overview 17

Top-vendor offerings 19

PART 03: Market research methodology ......................... 20

Research methodology 20

Economic indicators 20

PART 04: Introduction ....................................................... 21

Key market highlights 21

PART 05: Market landscape .............................................. 23

Market overview 23

Global alcoholic drinks market 23

Global spirit-based RTD mixes market 25

Five forces analysis 26

PART 06: Market segmentation by product ..................... 27

Global dark spirit-based RTD mixes market 27

Global light spirit-based RTD mixes market 28

PART 07: Market segmentation by distribution channel 29

PART 08: Geographical segmentation ............................. 31

Spirit-based RTD mixes market in Americas 31

Spirit-based RTD mixes market in Europe 32

Spirit-based RTD mixes market in APAC 33

Spirit-based RTD mixes market in MEA 34

PART 09: Key leading countries ...................................... 36

Japan 36

China 37

Australia 38

Russia 39

UK 40

PART 10: Market drivers ................................................... 41

PART 11: Impact of drivers ............................................... 43

PART 12: Market challenges ............................................. 44

PART 13: Impact of drivers and challenges .................... 46

PART 14: Market trends .................................................... 47

PART 15: Vendor landscape ............................................. 48

Competitive scenario 48

Bacardi Limited 49

Beam Suntory 53

Diageo 57

Gruppo Campari 61

Pernod Ricard 64

Other prominent vendors 69

PART 16: Appendix ........................................................... 71

List of abbreviations 71

PART 17: Explore Technavio ............................................ 72