关键词：口腔护理市场；牙膏；牙刷；口腔护理产品
摘 要：The Dental Care market in China is growing steadily. The Toothpaste segment is the largest segment of the market and it accounted for a share of over 70 percent in 2012. However, other dental care products such as mouthwashes and dental floss also have high demand among Chinese consumers. In terms of regional dominance, South Central China led the market. As most of the large companies have been established in this region, it produces the majority of the dental products that are sold in China or exported. Driven by the increased consumer awareness about oral hygiene and the increase in consumer spending, the Dental Care market in China is expected to grow at a CAGR of 5.87 percent during the period 2012-2016.
目 录：01. Executive Summary

02. Scope of the Report

02.1 Market Overview

02.2 Product Offerings

03. Market Research Methodology

03.1 Market Research Process

03.2 Research Design

03.3 Research Methodology

04. List of Abbreviations

05. Introduction

06. Market Landscape

06.1 Market Overview

06.2 Market Size and Forecast

 06.3 Five Forces Analysis

07. Exports from China

08. Imports into China

09. Market Segmentation by Product

09.1 Dental Care Market in China by Product

09.2 Toothpastes Market in China

09.2.1 Market Size and Forecast

09.2.2 Toothpastes Market in China by Segmentation

09.3 Toothbrushes Market in China

09.3.1 Market Size and Forecast

09.3.2 Toothbrushes Market in China by Segmentation

09.4 Other Dental Care Products Market in China

09.4.1 Market Size and Forecast

10. Market Segmentation by Distribution

10.1 Dental Care Market in China by Distribution 2012

11. Geographical Segmentation

11.1 Dental Care Market in China by Geographical

Segmentation 2012

12. Buying Criteria

13. Market Growth Drivers

14. Drivers and their Impact

15. Market Challenges

16. Impact of Drivers and Challenges

17. Market Trends

18. Trends and their Impact

19. Vendor Landscape

19.1 Competitive Scenario

19.2 Market Share Analysis 2012

19.3 Other Prominent Vendors

19.3.1 Product Portfolio Matrix

20. Key Vendor Analysis

20.1 Colgate-Palmolive Co.

20.1.1 Business Overview

20.1.2 Business Segmentation

20.1.3 Business Strategy

 20.1.4 Key Information

20.1.5 SWOT Analysis

20.2 Hawley & Hazel (BVI) Co. Ltd.

20.2.1 Business Overview

20.2.2 Product Segmentation

20.2.3 Key Information

20.2.4 SWOT Analysis

20.3 Procter & Gamble Co

20.3.1 Business Overview

20.3.2 Business Segmentation

20.3.3 Key Information

20.3.4 SWOT Analysis

20.4 Unilever Group

20.4.1 Business Overview

20.4.2 Business Segmentation

20.4.3 Business Strategy

20.4.4 Key information

20.4.5 SWOT Analysis

21. Other Reports in this Series