Strollers and prams are used to carry babies. There are different types of strollers and prams depending upon the weight and age of a child. Prams are used to carry infants in a lying position. Strollers are used to carry babies of age 6 months to 5 years in a sitting position.

To calculate the market size, the retail sales of baby strollers and prams through the various distribution channels have been considered. These distribution channels include specialty stores, online retail, and others segment.

PART 01: Executive summary 6

PART 02: Scope of the report 17

PART 03: Research Methodology 21

PART 04: Introduction 24

Segment analysis by product 24

Segment analysis by distribution channels 25

PART 05: Market landscape 27

Market overview 27

Five forces analysis 30

PART 06: Market segmentation by distribution channel 31

Market overview 31

Specialty stores 33

Online retail 33

Others 34

PART 07: Market segmentation by product 36

Market overview 36

Baby stroller market in the US 37

Baby pram market in the US 40

PART 08: Decision framework 42

PART 09: Drivers and challenges 44

Market drivers 45

Market challenges 48

PART 10: Market trends 52

Growing popularity of smart strollers 52

Increasing demand for strollers and prams with designer

prints and unique color 52

Growing preference of lightweight strollers 53

PART 11: Vendor landscape 54

Competitive scenario 54

PART 12: Key vendor analysis 55

Artsana USA 55

Baby Jogger 56

Evenflo 58

Graco Children's Products 60

Other prominent vendors 61

PART 13: Appendix 64

List of abbreviations 64

PART 14: Explore Technavio 65