关键词：涂料；保护表面；增强外观；涂层技术；成溶剂型；水性涂料。
摘 要：Coatings are products used to protect a surface and/or enhance its appearance. Architectural coatings are applied to commercial and residential buildings. They protect a building from elements such as moisture, UV radiation, and microbes. Paints, primers, lacquers, varnishes, and stains are some of the major types of architectural coating products. These products are formulated using various types of resins such as acrylic, alkyds, polyester, and polyurethane. The market may be broadly classified by the two major types of coating technologies into solventborne and water-borne coatings.
目 录：

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Global Architectural Coatings Market

06.1 Market Size and Forecast by Revenue and

Volume

06.2 Five Forces Analysis

07. Market Segmentation by Technology

07.1 Global Water-borne Architectural Coatings

Market

07.1.1 Market Size and Forecast by Revenue

07.2 Global Solvent-borne Architectural Coatings

Market

07.2.1 Market Size and Forecast by Revenue

08. Market Segmentation by Resin

09. Market Segmentation by End-user

09.1 Global Architectural Coatings Market for

Residential End-users

09.1.1 Market Size and Forecast by Revenue

09.1.2 Market Segmentation by Application

09.2 Global Architectural Coatings Market for

Commercial End-users

09.2.1 Market Size and Forecast by Revenue

09.2.2 Market Segmentation by Application

10. Market Segmentation by Type of Consumer

11. Market Segmentation by Application

12. Market Segmentation by Distribution

Channel

13. Geographical Segmentation

13.1 Architectural Coatings Market in APAC

13.1.1 Market Size and Forecast by Consumption Volume

13.2 Architectural Coatings Market in EMEA

13.2.1 Market Size and Forecast by Consumption Volume

13.3 Architectural Coatings Market in Americas

13.3.1 Market Size and Forecast by Consumption Volume

14. Market Growth Drivers

15. Market Challenges

16. Market Trends

17. Vendor Landscape

17.1 Competitive Scenario

17.2 Degree of Consolidation

17.3 Market Share Analysis 2014

17.3.1 Key Vendor Information

17.4 Key Vendor Ranking by Region 2014

17.5 Other Prominent Vendors

17.6 Key Suppliers

18. Key Vendor Analysis

18.1 AkzoNobel

18.1.1 Key Facts

18.1.2 Business Overview

18.1.3 Business Segmentation by Revenue 2014

18.1.4 Business Segmentation by Revenue 2013 and 2014

18.1.5 Performance Coatings (Revenue Breakdown by Region)

18.1.6 Specialty Chemicals (Revenue Breakdown by Region)

18.1.7 Decorative Paints (Revenue Breakdown by Region)

18.1.8 Geographical Segmentation by Revenue 2014

18.1.9 Business Strategy

18.1.10 Recent Developments

18.1.11 SWOT Analysis

18.2 Asian Paints

18.2.1 Key Facts

18.2.2 Business Overview

18.2.3 Business Segmentation by Revenue 2014

18.2.4 Geographical Segmentation by Revenue 2014

18.2.5 Business Strategy

18.2.6 Recent Developments

18.2.7 SWOT Analysis

18.3 BASF

18.3.1 Key Facts

18.3.2 Business Overview

18.3.3 Business Segmentation by Revenue 2013

18.3.4 Business Segmentation by Revenue 2012 and 2013

18.3.5 Geographical Segmentation by Revenue 2013

18.3.6 Business Strategy

18.3.7 Recent Developments

18.3.8 SWOT Analysis

18.4 Benjamin Moore & Co

18.4.1 Key Facts

18.4.2 Business Overview

18.4.3 Recent Developments

18.4.4 SWOT Analysis

18.5 DAW

18.5.1 Key Facts

18.5.2 Business Overview

18.5.3 SWOT Analysis

18.6 Masco

18.6.1 Key Facts

18.6.2 Business Overview

18.6.3 Product Segmentation by Revenue 2013

18.6.4 Product Segmentation by Revenue 2012 and 2013

18.6.5 Geographical Segmentation by Revenue 2013

18.6.6 Business Strategy

18.6.7 Key Developments

18.6.8 SWOT Analysis

18.7 Nippon Paint Holdings

18.7.1 Key Facts

18.7.2 Business Overview

18.7.3 Business Segmentation

18.7.4 Geographical Segmentation by Revenue 2014

18.7.5 Recent Developments

18.7.6 SWOT Analysis

18.8 PPG Industries

18.8.1 Key Facts

18.8.2 Business Overview

18.8.3 Business Segmentation

18.8.4 Business Segmentation by Revenue 2013

18.8.5 Geographical Segmentation by Revenue 2013

18.8.6 Recent Developments

18.8.7 SWOT Analysis

18.9 Sherwin-Williams

18.9.1 Key Facts

18.9.2 Business Overview

18.9.3 Business Segmentation by Revenue 2013

18.9.4 Business Segmentation by Revenue 2012 and 2013

18.9.5 Business Strategy

18.9.6 Recent Developments

18.9.7 SWOT Analysis

18.10 Valspar

18.10.1 Key Facts

18.10.2 Business Overview

18.10.3 Market Segmentation

18.10.4 Business Segmentation by Revenue 2014

18.10.5 Business Segmentation by Revenue 2013 and 2014

18.10.6 Geographical Segmentation 2013

18.10.7 Business Strategy

18.10.8 Recent Developments

18.10.9 SWOT Analysis

19. Other Reports in this Series