The Chinese luxury car market has performed well during the 2018-19, despite a decrease in the sales of economic cars. Majority of the luxury car manufacturers, such as Mercedes-Benz, Audi, and BMW, have witnessed an increase in sales. There was significant demand for European made luxury cars in the country and this has laid initiatives to increase the production capacities. During January to November in 2018, Mercedes-Benz recorded sales of 603,089 units, representing an 11.7% growth as compared to the previous year. During the same period, BMW sold 577,058 units across China, representing 6.4% growth.

1. INTRODUCTION

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

5. MARKET SEGMENTATION

6. COMPETITIVE LANDSCAPE

7. MARKET OPPORTUNITIES AND FUTURE TRENDS 

8. DISCLAIMER