Stevia, also known as stevia rebaudiana, is a natural and calorie-free plant-derived sweetener used as a sugar substitute in food, beverages, and other applications. The stevia plant contains steviol glycosides and is 250-300 times sweeter than sugar.

PART 01: Executive summary ............................................ 6

PART 02: Scope of the report .......................................... 18

PART 03: Research Methodology..................................... 23

PART 04: Introduction ....................................................... 26

Key market highlights 26

PART 05: Market landscape .............................................. 27

Global sweetener market 27

Global zero-calorie sweetener market 28

Global stevia market 30

Five forces analysis 33

PART 06: Market segmentation by product ..................... 34

Global powder stevia market 34

Global liquid stevia market 35

Global leaf stevia market 36

PART 07: Market segmentation by application ............... 37

Global stevia market in food sector 37

Global stevia market in beverages sector 39

Global stevia market in pharmaceuticals sector 43

Global stevia market in dairy and other sectors 44

PART 08: Geographical segmentation ............................. 45

Stevia market in Americas 45

Stevia market in APAC 46

Stevia market in EMEA 47

PART 09: Key leading countries ....................................... 49

US 49

Japan 50

China 51

PART 10: Decision framework .......................................... 53

PART 11: Drivers and challenges ..................................... 55

Market drivers 56

Impact of drivers on key customer segments 62

Market challenges 63

Impact of challenges on key customer segments 66

PART 12: Market trends .................................................... 67

New product launches by stevia players and

manufacturers using stevia 67

Demand for organic stevia 68

Improvement in taste of stevia 68

PART 13: Vendor landscape ............................................. 69

Competitive scenario 69

Other prominent vendors 71

PART 14: Key vendor analysis ......................................... 73

Cargill 73

GLG LEADING LIFE TECHNOLOGIES 75

Merisant 77

PureCircle 78

Stevia 80

SweetLeaf 81

Tate & Lyle 82

PART 15: Appendix ........................................................... 85

List of abbreviations 85

PART 16: Explore Technavio ............................................ 86