The global juice market is growing at slow rate owing to factors such as the presence of high amounts of sugar and artificial preservatives in juices. Also, substitutes like dairy-based drinks, fruits, and fresh juices hinder the growth of the market. Despite the challenges, the market has immense potential to grow as the demand for healthy food and beverage options from consumers is increasing globally. The vendors are coming up with new products to cater to the increasing demand from the consumers.

PART 01: Executive summary 6

PART 02: Scope of the report 17

Market overview 17

PART 03: Market research methodology 19

Research methodology 19

Economic indicators 19

PART 04: Introduction 20

Key market highlights 20

PART 05: Market landscape 21

Market overview 21

Global fruit juice market 24

Five forces analysis 30

PART 06: Market segmentation by product 31

Segmentation of global super fruit juices market by

product 31

100% super fruit juices market 32

0-24% super fruit juices market 32

Nectars market 33

PART 07: Segmentation by distribution channel 34

PART 08: Geographical segmentation 36

Segmentation of global super fruit juices market by

geography 36

Super fruit juices market in Europe 37

Super fruit juices market in North America 39

Super fruit juices market in APAC 40

Global super fruit juices market in ROW 41

PART 09: Key leading countries 42

US 42

UK 42

Germany 43

France 43

PART 10: Market drivers 44

Growing interest in super fruit juices due to their health

benefits 44

Convenience of consuming super fruit juices 45

Increasing popularity of organic super fruit juices 45

PART 11: Impact of drivers 47

PART 12: Market challenges 48

Misleading claims 48

Increase in competition from emerging product

categories 48

Rise in the prices of super fruits 49

Premium prices restricting growth in developing

regions 49

PART 13: Impact of drivers and challenges 50

PART 14: Market trends 51

Innovations in flavors 51

Emergence of new super fruits 51

Innovative marketing initiatives 52

PART 15: Vendor landscape 53

Competitive scenario 53

Other prominent vendors 55

PART 16: Key vendor analysis 57

PepsiCo 57

Coca-Cola 59

Genesis Today 61

POM Wonderful 62

Ocean Spray 63

PART 17: Explore Technavio 65