Virtual events refer to gathering of people in a common virtual environment rather than a physical gathering. Virtual events help organizers and exhibitors cut costs that would normally incur for the booking of booth space and advertising. Virtual events can target

a niche social community, which helps in proper communication between attendees,exhibitors, and show organizers.The global virtual events market is expected to witness significant growth as it is costeffective.The global economic recession has made companies wary about investing money in physical events. Therefore, many organizations invest in virtual events as they are considered a platform for marketing their brand and attracting more clients.

PART 01: Executive summary 6

PART 02: Scope of the report 17

Market overview 17

Major vendor offerings 18

PART 03: Market research methodology 20

Research methodology 20

Economic indicators 20

PART 04: Introduction 21

Key market highlights 21

PART 05: Market landscape 23

Market overview 23

UC&C and video conferencing 23

Web conferencing 26

Market developments 27

PART 06: Market size and forecast 28

Global virtual events market 28

PART 07: Market segmentation by application 30

Market segmentation by application 30

UC&C and video conferencing market 30

Web conferencing market 31

PART 08: Segmentation by end-users 33

PART 09: Geographical segmentation 34

Global virtual events market 34

Virtual events market in Americas 35

Virtual events market in APAC 36

Virtual events market in EMEA 38

PART 10: Market drivers 39

Rise in number of corporate events 39

Growing prominence of social networking sites 39

Increasing need to improve competitive

responsiveness 40

Rise in convergence of information 41

PART 11: Impact of drivers 42

PART 12: Market challenges 43

Emerging threat from open-source virtual events

solutions 43

Difficulty in selecting the right vendor for event platform

and technologies 43

Lack of knowledge about conducting virtual events 43

Interoperability issues among disparate UC&C

solutions 44

High cost of implementation 44

PART 13: Impact of drivers and challenges 45

PART 14: Market trends 46

Growing popularity of virtual events in education 46

Increasing use of audio conferencing and video

conferencing 46

Increased usage of virtual events for recruitment 46

Emergence of SaaS-based virtual events 47

PART 15: Buying criteria 48

Buying criteria 48

PART 16: Five forces analysis 51

Five forces analysis 51

PART 17: Vendor landscape 52

Competitive landscape 52

Vendor matrix 53

PART 18: Key vendor profiles 55

Adobe Systems Incorporated 55

Avaya 56

Cisco Systems 59

Citrix Systems 63

IBM 63

Microsoft 66

Other prominent vendors 69

PART 19: Appendix 71

List of abbreviations 71

PART 20: Explore Technavio 72