Coconut water has emerged as a popular ready-to-drink healthy beverage. Over the last few years, the demand for coconut water has increased significantly, especially in North America and Europe. Coconut water has emerged as a good substitute for carbonated drinks and processed juices, owing to its nutritional and blending capabilities.

PART 01: Executive summary

Highlights

Regional product lifecycle for global coconut water

market

Marketing mix for global packaged coconut water

industry

PART 02: Scope of the report

Market overview

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

Largest coconut-producing countries

PART 05: Market landscape

Market overview

Global health and wellness food market

Global coconut water market

Five forces analysis

PART 06: Technological outlook for processing coconut

water

Technology used in processing coconut water

PART 07: Market segmentation by product type

Global coconut water market by product type

Global sweetened coconut water market

Global unsweetened coconut water market

PART 08: Market segmentation by flavor type

Global coconut water market by flavor type

Global flavored coconut water market

Global plain coconut water market

PART 09: Geographical segmentation

Global coconut water market by geography

Coconut water market in Americas

Coconut water market in APAC

Coconut water market in Europe

Coconut water market in ROW

PART 10: Market segmentation by distribution channel

Global coconut water market by distribution channel

PART 11: Key leading countries

US

UK

Brazil

PART 12: Market drivers

Health benefits associated with consumption of coconut

water

Rise in number of coconut water-based drinks positioned

as a natural sports drink

Growing media buzz and celebrity endorsements

Increase in product launches

PART 13: Impact of drivers

PART 14: Market challenges

Availability of tender coconuts

Increasing prominence of other plant-based drinks

False claims by certain manufacturers

Presence of undeclared allergens in coconut water

PART 15: Impact of drivers and challenges

PART 16: Market trends

Emergence of coconut water as a mixer

Packaging innovations

Emergence of ethical consumerism

Growing popularity of coconut water in foodservice

chains

PART 17: Competitor analysis

Competitive scenario

Competitive positioning assessment

Strategic roadmap for manufacturers operating in the

global coconut water market assessment

Market positioning matrix based on product portfolio and

distribution network for key market players

Coca-Cola

PepsiCo

Vita Coco

Other prominent vendors

PART 18: Appendix

List of abbreviations

PART 19: Explore Technavio