欢迎访问行业研究报告数据库

行业分类

当前位置:首页 > 报告详细信息

找到报告 1 篇 当前为第 1 页 共 1

谁更有可能购买插电式混合动力汽车:详细的市场细分分析

Who Will More Likely Buy PHEV: A Detailed Market Segmentation Analysis
作者:Lin, Z.Greene, D. 作者单位:Oak Ridge National Lab., TN.;Department of Energy, Washington, DC. 加工时间:2014-11-07 信息来源:科技报告(DE) 索取原文[9 页]
关键词:混合动力电动汽车,市场;汽车;消费者;燃料电池;家庭;橡树岭国家实验室;仿真;城市地区
摘 要:Understanding the diverse PHEV purchase behaviors among prospective new car buyers is key for designing efficient and effective policies for promoting new energy vehicle technologies. The ORNL MA3T model developed for the U.S. Department of Energy is described and used to project PHEV purchase probabilities by different consumers. MA3T disaggregates the U.S. household vehicle market into 1458 consumer segments based on region, residential area, driver type, technology attitude, home charging availability and work charging availability and is calibrated to the EIA's Annual Energy Outlook. Simulation results from MA3T are used to identify the more likely PHEV buyers and provide explanations. It is observed that consumers who have home charging, drive more frequently and live in urban area are more likely to buy a PHEV. Early adopters are projected to be more likely PHEV buyers in the early market, but the PHEV purchase probability by the late majority consumer can increase over time when PHEV gradually becomes a familiar product.
© 2016 武汉世讯达文化传播有限责任公司 版权所有 技术支持:武汉中网维优
客服中心

QQ咨询


点击这里给我发消息 客服员


电话咨询


027-87841330


微信公众号




展开客服