关键词：装饰涂料；装饰；保护内部；建筑物；家具；外观结构；增强；结构美
摘 要：Decorative paints and coatings refer to any liquid applied to decorate and protect the interior or exterior structure of a building or furniture. Decorative paints and coatings help prevent cracks, water seepage, fungus, and algae, and enhance the beauty and life of the structure. These products include exterior and interior wall paints, wood finishes, and enamel products. Decorative paints are available in a variety of colors.
目 录：

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

03.2 Product Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Market Landscape

06.1 Market Overview

07. Global Decorative Paints and Coatings

Market

07.1 Market Size and Forecast by Revenue

07.3 Market Size and Forecast by Volume

07.4 Five Forces Analysis

08. Market Segmentation by Type

08.1 Global Decorative Paints and Coatings Market

Segmentation by Type

08.1.1 Water-based Decorative Paints and Coatings

08.1.2 Solvent-based Decorative Paints and Coatings

08.2 Global Water-based Decorative Paints and

Coatings Market

08.2.1 Market Size and Forecast

08.3 Global Solvent-based Decorative Paints and

Coatings Market

08.3.1 Market Size and Forecast

09. Market Segmentation by End-user

09.1 Global Decorative Paints and Coatings Market

Segmentation by End-user

09.2 Global Decorative Paints and Coatings Market in

Residential Sector 2014

09.3 Global Decorative Paints and Coatings Market in

Commercial Sector 2014

10. Geographical Segmentation

10.1 Global Decorative Paints and Coatings Market

by Geographical Segmentation 2014

10.2 Decorative Paints and Coatings Market in APAC

Region

10.2.1 Market Size and Forecast

10.3 Decorative Paints and Coatings Market in EMEA

Region

10.3.1 Market Size and Forecast

10.4 Decorative Paints and Coatings Market in

Americas

10.4.1 Market Size and Forecast

11. Buying Criteria

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Trends and their Impact

18. Vendor Landscape

18.1 Competitive Scenario

18.2 Market Share Analysis 2014

18.3 Other Prominent Vendors

19. Key Vendor Analysis

19.1 AkzoNobel

19.1.1 Key Facts

19.1.2 Business Overview

19.1.3 AkzoNobel: Business Segmentation by Revenue 2013

19.1.4 Business Segmentation by Revenue 2012 and 2013

19.1.5 Geographical Segmentation by Revenue 2013

19.1.6 Business Strategy

19.1.7 Recent Developments

19.1.8 SWOT Analysis

19.2 BASF

19.2.1 Key Facts

19.2.2 Business Overview

19.2.3 Business/Product Segmentation

19.2.4 Business Segmentation by Revenue 2012 and 2013

19.2.5 Geographical Segmentation by Revenue 2013

19.2.6 Business Strategy

19.2.7 Recent Developments

19.2.8 SWOT Analysis

19.3 PPG Industries

19.3.1 Key Facts

19.3.2 Business Overview

19.3.3 Business Segmentation

19.3.4 Business Segmentation by Revenue 2013

19.3.5 Geographical Segmentation by Revenue 2013

19.3.6 Recent Developments

19.3.7 SWOT Analysis

19.4 Sherwin-Williams

19.4.1 Key Facts

19.4.2 Business Overview

19.4.3 Business Segmentation by Revenue 2013

19.4.4 Business Segmentation by Revenue 2012 and 2013

19.4.5 Business Strategy

19.4.6 Recent Developments

19.4.7 SWOT Analysis

20. Other Reports in this Series