In this Technavio report, we have covered the present scenario and the growth prospects of the global functional foods and beverages market for 2016-2021. To calculate the market size, the report has taken into consideration the revenue generated from the sales of functional foods and beverages to individual consumers.Forecasting is based on the projected demand for functional foods and beverages

worldwide and average unit price estimations during the forecast period.

PART 01: Executive summary 5

PART 02: Scope of the report 16

Market overview 16

Top-player offerings 19

PART 03: Market research methodology 20

Research methodology 20

Economic indicators 20

PART 04: Introduction 21

Key market highlights 21

PART 05: Market landscape 23

Market overview 23

Global food and beverage (F&B) market 23

Global health and wellness food market 24

Global functional foods and beverages market 25

Five forces analysis 27

PART 06: Market segmentation by product 28

Global functional foods market 28

Global functional beverages market 29

PART 07: Market segmentation by distribution channel 31

PART 08: Geographical segmentation 33

Functional foods and beverages market in the

Americas 33

Functional foods and beverages market in Europe 34

Functional foods and beverages market in APAC 35

Functional foods and beverages market in MEA 36

PART 09: Key leading countries 37

US 37

Japan 39

China 40

Germany 41

PART 10: Market drivers 42

Product innovations 42

Health benefits associated with functional foods and

beverages 42

Emergence of non-traditional fitness activities 43

PART 11: Impact of drivers 44

PART 12: Market challenges 45

Product ingredient labeling 45

High sugar content in functional beverages 45

Presence of stringent government regulations 46

PART 13: Impact of drivers and challenges 47

PART 14: Market trends 48

Rising awareness of the health benefits of functional

foods 48

Increase in the use of natural ingredients and botanicals

in functional drinks 48

Functional food and beverage manufacturers targeting

young video gamers 48

PART 15: Vendor landscape 50

Competitive scenario 50

General Mills 51

Kellogg Company 54

Nestlé 56

PepsiCo 58

Other prominent players 60

PART 16: List of abbreviation 64

List of abbreviation 64

PART 17: Explore Technavio 65