This study defines location intelligence (also known as location-based services [LBS]) as a suite of hardware, software, and services that help organizations unearth geographic context from enterprise data by: Acquiring location data associated with assets, users, and customers, Combining this data with those from other sources (internal and external) to enhance it, and Performing spatial analysis on this data to yield contextual insights It drives managerial decisions, improves business outcomes, and helps in introducing new services. Location intelligence draws on capabilities from 3 technology domains in creating solutions tailored to customer needs.

Strategic Imperatives

Growth Opportunity Analysis 

Growth Opportunity Universe