The spa market in Europe has been registering positive growth over the last few years and continues to be the largest market at the global level, followed by APAC.The spa market in Europe contributed 40.27% of the market at the global level in 2015.In terms of end users, female participants dominate the market. However, there is a growing demand among males too. For instance, in Bulgari Spa, the ratio between male and female customers is even. As a result of the growing trend, the podiatry clinic has been replaced with a barber’s suite, which offer a more masculine feel.In terms of treatments, although massages and facials remain popular, there is a

growing trend for advanced treatments. Treatments such as advanced facials (Swiss Perfection) and facial acupuncture are growing in demand.The spa market remains highly fragmented. However, new product and service offerings, themes, and concepts provide vendors with a differentiating factor. For instance, the spa at Four Seasons Hotel London at Park Lane is situated in the 10th floor of the hotel and the ceiling is made of glass, which lets guests enjoy sky views and cityscape from the spa.

PART 01: Executive summary ............................................ 6

Highlights 6

PART 02: Scope of the report ............................................. 7

Market overview 7

Top vendors in the market 9

PART 03: Market research methodology ......................... 10

Research methodology 10

Economic indicators 10

PART 04: Introduction ....................................................... 11

Key market highlights 11

PART 05: Country overview .............................................. 12

Economic indicators in EU 12

PART 06: Market landscape .............................................. 15

Market overview 15

Global spa market 19

Spa market in Europe 2015 21

Spa market in Europe 22

Five forces analysis 24

PART 07: Market segmentation by spa types ................. 25

Spa market in Europe: Segmentation by spa types 25

Day/club/salon spa market in Europe 27

Hotel/resort spa market in Europe 28

Destination spa market in Europe 30

Medical spa market in Europe 31

Other spa market in Europe 33

PART 08: Key leading countries ....................................... 35

Top key leading countries 35

PART 09: Market drivers ................................................... 40

Innovative service offerings by spa players 40

Need for personal grooming, relaxation, stress-free life,

and healthy living 41

Growing wellness industry, tourism, and globalization of

spa players 42

Growing partnerships with cosmetics players 43

PART 10: Impact of drivers ............................................... 44

PART 11: Market challenges ............................................. 45

Low point of differentiation compared to salons 45

Lack of skilled labor and well-trained professionals 46

Competition from on-demand massage services 47

PART 12: Impact of drivers and challenges .................... 48

PART 13: Market trends .................................................... 49

Personalization of products and services 49

Use of online platforms, e-gift cards, and offers 50

Mini treatments 51

PART 14: Vendor landscape ............................................. 52

Competitive scenario 52

Evolving spa landscape in Europe 53

Lanserhof 55

Ritz Carlton 55

Clarins 56

Fonteverde 58

Other vendors in global medical spa market 59

Other vendors in destination spa market in Europe 59

Other vendors in day spa market in Europe 60

Other vendors in hotel and resort spa market in

Europe 60

Other vendors in mineral spring spa market in Europe 61

PART 15: Appendix ........................................................... 62

List of abbreviations 62

PART 16: Explore Technavio ............................................ 63