The global male grooming market was valued at $38.61 billion in 2015 and will grow at a rate of 5.55% during 2016-2020. It has proved to be a resilient market in the face of the macroeconomic instability worldwide and the recession of the late 2000s. As most of these products are necessities, consumers continue to purchase them irrespective of economic fluctuations. In the global male toiletries market, vendors are innovating to deliver specialist products that offer multiple benefits and are tailor-made to suit the specific requirements of men. Companies have introduced different premium skin care and hair care products in their portfolios to target the affluent class. Deodorants have shown exponential growth in the market, accounting for more than 50% of its revenue.

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Global male toiletries market

Five forces analysis

PART 06: Market segmentation by distribution channel

PART 07: Market segmentation by product

Global male toiletries market by product type

Global men's deodorant market

Global men's hair care market

Global men's skin care market

Global men's bath and shower market

PART 08: Geographical segmentation

Global male toiletries market by geography

Male toiletries market in Europe

Male toiletries market in APAC

Male toiletries market in North America

Male toiletries market in ROW

PART 09: Key leading countries

US

UK

China

PART 10: Market drivers

Growing demand for styling and grooming products

Product innovation

Demand for multifunctional products

High demand for skin lightening products in APAC

PART 11: Impact of drivers

PART 12: Market challenges

Threat from counterfeit products

Stringent product regulations

Product recalls

PART 13: Impact of drivers and challenges

PART 14: Market trends

Expanding base of affluent middle-class consumers in

emerging markets

Growing demand for sun protection and anti-aging

creams

Growing premiumization in market

Rise in demand for deodorants

PART 15: Vendor landscape

Competitive scenario

PART 16: Key vendor analysis

Beiersdorf

L’Oréal

Procter & Gamble (P&G)

Shiseido

Unilever

Other prominent vendors

PART 17: Explore Technavio