Stringent vehicle safety regulations and growing awareness about in-vehicle safety systems are driving the deployment of airbags in vehicles. In terms of vehicle type,passenger cars will continue to be the highest volume market due to rapid adoption of airbag systems, whereas light commercial vehicles (LCVs) and heavy commercial vehicles (HCVs) are expected to gain traction during the forecast

period owing to rising adoption of safety measures like airbags by commercial businesses such as fleet operators/freight businesses.

In 2016, the automotive industry witnessed a historical number of vehicle recalls by automakers such as Toyota, Nissan, Ferrari, and Mitsubishi among others because of hazardous inflators equipped by a leading airbag player. Such manufacturing defects and potential hazards associated with the chemicals contained in the airbag inflators can affect the confidence and buying decisions of consumers. Such issues need to be tackled well at the manufacturing and testing bases to earn the confidence of consumers regarding the safety benefits of having airbags installed in vehicles. These product recalls have indeed induced a negative sentiment about airbags as a safety device. However, Technavio predicts that with appropriate corrective measures by the players operating in this space, the market is bound to revive.

PART 01: Executive summary 5

Highlights 5

PART 02: Scope of the report 6

Market overview 6

Top-vendor offerings 7

PART 03: Market research methodology 8

Research methodology 8

Economic indicators 8

PART 04: Introduction 9

Key market highlights 9

Value chain analysis 11

Regulatory framework 14

PART 05: Market landscape 15

Market overview 15

Market size and forecast 16

Five forces analysis 19

PART 06: Market segmentation by type 20

Segmentation of global automotive airbag market by

type 20

Global automotive curtain airbag market 20

Global automotive frontal airbag market 22

Segmentation of frontal airbag market by vehicle type 23

Global frontal airbag market by vehicle type 23

Global passenger car frontal airbag market 25

Global LCV frontal airbag market 26

Global HCV frontal airbag market 27

PART 07: Geographical segmentation 28

Global automotive airbag market by geography 28

Global automotive airbag market in Americas 29

Global automotive airbag market in EMEA 31

Global automotive airbag market in APAC 34

PART 08: Market drivers 38

Prioritizing of safety systems by OEMs, buyers, and

regulatory bodies 38

Ensuring in-vehicle safety against fatalities due to vehicle

rollover and side impacts 39

Market dynamics for added safety features 41

Rapidly developing automotive markets in emerging

nations and need for product differentiation 41

PART 09: Market challenges 43

Rising number of vehicle recalls because of potential

hazards caused by inflators in airbags 43

Functional issues: Effects of false positives and

negatives 43

High cost pressure on OEMs 44

PART 10: Market trends 46

Adoption of curtain airbags in low-cost and compact

vehicles 46

March toward autonomous vehicles 46

PART 11: Vendor landscape 48

Competitive scenario 48

A few prominent vendors 49

PART 12: Key vendor analysis 52

Autoliv 52

Takata 53

ZF TRW 55

PART 13: Appendix 59

List of abbreviations 59

PART 14: Explore Technavio 60