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全球化妆市场报告(2016-2020年)
Global Face Make-up Market 2016-2020
In 2015, the face make-up segment was the highest revenue generator in the global color cosmetics market, accounting for 37.46% of its revenue. In the US, bronzers and blushers were the top-selling beauty products in 2015, with sales increasing due to the rise of the contouring and face mapping trends. Smashbox’s Step-By-Step Contour Kit is one of Sephora's top three contour brands. The New Dimension collection by Estée Lauder includes a shape and fill expert serum, expert liquid tape, shape and sculpt face kit, and shape and sculpt eye kit. These products have seen considerable demand in the global face make-up market, with consumers being influenced by celebrity styles and the latest trends.
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by product type
Segmentation of market by product type 2015-2020
Global foundation market
Global face powder market
Global blush market
Global concealer market
Global bronzer market
PART 07: Geographical segmentation
Segmentation of global face make-up market by
geography 2015-2020
Face make-up market in Americas
Face make-up market in Europe
Face make-up market in APAC
Face make-up market in MEA
PART 08: Key leading countries
US
China
Brazil
PART 09: Market drivers
Marketing initiatives using social media platforms
Demand for BB and CC creams
Product innovation
PART 10: Impact of drivers
PART 11: Market challenges
Risk of exposure to toxic chemicals
Threat from counterfeit products
Limitations on product testing
PART 12: Impact of drivers and challenges
PART 13: Market trends
Demand for contouring make-up products
Increased demand for multifunctional products
Leveraging digital technology
PART 14: Vendor landscape
Competitor landscape
Major market vendors
Competitor benchmarking
Coty
Estée Lauder
L’Oréal
LVMH
Shiseido
Other prominent vendors
PART 15: Explore Technavio