关键词：美国；录像租赁；物理录像；数字录像
摘 要：The video rental industry in the US has been segented on the basis of physical and digital movie rental market.Over the years,the contribution of digital video rental market has inclined as compared to physical rentals due to advancement in the technology and shift in the preferences of the customers moving towards digital rentals.Physical video rental market has been further subdivided into brick and mortar stores,kiosks,subscription and by-mail rental market,out of which, the contribution of kiosks has showcased an increasing trend over the last few years from CY'2008-CY'2012,whereas Digital movie rental market, a combination of cable and digital video on demand(VOD),subscription and internet VOD recorded a phenomenal growth in market share relative to physical rentals.
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