关键词：学校文具用品；需求；增长；经济的发展；生活方式的改变；技术革新；季节性
摘 要：The demand for school stationery supplies grows in line with developments in the economy such as GDP per capita, education spend, and employment rate; lifestyle changes; innovations in technology; and seasonal and cyclic trends. The economic recession of 2008-2009 drastically reduced the sales of these discretionary products. However, the market recovered strongly in 2010, because of the revival of the global economy, which should continue to grow at a slow pace.
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 06: Market segmentation by products

Global school stationery supplies market segmentation

by products

Global school stationery supplies market by paper

products

Global school stationery supplies market by writing

instruments

Global school stationery supplies market by computer

and daily uses

PART 07: Geographical segmentation

Geographic segmentation of global school stationery

supplies market

School stationery supplies market in the Americas

School stationery supplies market in EMEA

School stationery supplies market in APAC

PART 08: Market drivers

Marketing initiatives

Development of new product areas

Product improvisation with respect to specific consumer

needs

Innovative offerings

PART 09: Impact of drivers

PART 10: Market challenges

Seasonal demand

Adoption of digital modes of learning

Counterfeit risk in emerging countries

Environmental concerns

PART 11: Impact of drivers and challenges

PART 12: Market trends

Growth in education sector

Gradual shift toward APAC and MEA

Personalization

Licensing of stationery products

PART 13: Vendor landscape

Competitive scenario

Market vendor analysis 2015

PART 14: Key vendor analysis

Kokuyo Camlin

Newell Rubbermaid

Societe BIC

PART 15: Other prominent vendors

ACCO Brands

Adveo

Ardent Group

El Corte Inglés

Herlitz

Kaut-Bullinger

Lyreco

Metro

Ryman Group

WH Smith

PART 16: Explore Technavio