关键词：全球制药行业；市场营销模式；销售药品；医疗卫生；基础设施建设
摘 要：The global pharmaceutical industry is witnessing a paradigm shift in the marketing and sale of pharmaceutical products from developed regions to developing regions. These
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Global pharmaceuticals market

Market size and forecast

PART 06: Pharmerging markets

PART 07: Market landscape

Market size and forecast

Five forces analysis

PART 08: Market segmentation based on geography

PART 09: Market overview of Tier I countries

China

PART 10: Market overview of Tier II countries

Brazil

Russia

India

PART 11: Market overview of Tier III countries

Market size and forecast

PART 12: Market drivers

Social and private health insurance

Increase in healthcare spending

High incidence of diseases

Impact of patent cliff on mature markets

PART 13: Impact of drivers

PART 14: Market challenges

Affordability and access

High competition

Partial regulatory policies

Price pressure

PART 15: Impact of drivers and challenges

PART 16: Market trends

Strategic alliances

Increase in generic sales

Mergers and acquisitions

Early drug launches in pharmerging markets

PART 17: Vendor landscape

Competitive scenario

AstraZeneca

GlaxoSmithKline

Merck

Novartis

Pfizer

Sanofi

Other prominent vendors

PART 18: Appendix

List of abbreviations

PART 19: Explore Technavio