关键词：疱疹；HSV；慢性疾病；口腔疱疹（或唇疱疹）；生殖器疱疹
摘 要：Herpes is a chronic condition caused by the HSV. The term encompasses two different diseases: oral herpes (or cold sores) and genital herpes. Oral herpes affects the area around the mouth, whereas genital herpes affects the genitals. Oral herpes is caused only by HSV-1, while genital herpes is caused by both HSV-1 and HSV-2. HSV is a contagious virus that spreads through direct contact. At present, there is no cure for herpes and treatments can only help relieve symptoms. Medications can reduce pain caused by a herpes outbreak and reduce healing time.
目 录：

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

03.2 Product Offerings

03.2.1 Product Profiles

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Market Landscape

06.1 Market Overview

06.2 Market Size and Forecast

07. Competitive Assessment of Marketed

Products

07.1 Five Forces Analysis

08. Rate of Incidence and Prevalence

08.1.1 US

09. Diagnosis of Herpes

10. Market Segmentation by Product Type

11. Market Segmentation by Type of Virus

12. Market Assessment of Top Drugs

12.1 Zovirax

12.1.1 Sales

12.2 Valtrex

12.2.1 Sales

13. Geographical Segmentation

14. Buying Criteria

15. Market Growth Drivers

16. Drivers and their Impact

17. Market Challenges

18. Impact of Drivers and Challenges

19. Market Trends

20. Trends and their Impact

21. Vendor Landscape

21.1 Competitive Scenario

21.1.1 Key News

21.1.2 Mergers and Acquisitions

21.2 Market Share Analysis 2013

21.3 Other Prominent Vendors

22. Key Vendor Analysis

22.1 Gilead Sciences

22.1.1 Key Facts

22.1.2 Business Overview

22.1.3 Geographical Segmentation by Revenue 2013

22.1.4 Recent Developments

22.1.5 SWOT Analysis

22.2 GlaxoSmithKline

22.2.1 Key Facts

22.2.2 Business Overview

22.2.3 Business Segmentation

22.2.4 Business Segmentation by Revenue 2012 and 2013

22.2.5 Sales by Geography

22.2.6 Pipeline Products

22.2.7 Business Strategy

22.2.8 Key Information

22.2.9 SWOT Analysis

22.3 Merck

22.3.1 Key Facts

22.3.2 Business Overview

22.3.3 Business Segmentation by Revenue 2013

22.3.4 Business Segmentation by Revenue 2012 and 2013

22.3.5 Sales by Geography

22.3.6 Business Strategy

22.3.7 Key Developments

22.3.8 SWOT Analysis

22.4 Novartis

22.4.1 Key Facts

22.4.2 Business Description

22.4.3 Business Segmentation

22.4.4 Revenue by Business Segmentation

22.4.5 Revenue Comparison 2012 and 2013

22.4.6 Sales by Geography

22.4.7 Business Strategy

22.4.8 Key Developments

22.4.9 SWOT Analysis

23. Other Reports in the Series