The adoption of streaming media devices is increasing because of the growing popularity of over-the-top (OTT) video services such as Netflix and Hulu.By the end of the forecast period, the popularity of new technologies such as virtual reality is expected to increase in the connected device segment.In terms of unit shipment, smart TVs captured nearly 75% of the market in 2015.The increasing willingness of people to upgrade their existing TV sets is likely to help the market grow by the end of the forecast period.The growing demand for video streaming is expected to impact the cable TV station market. To remain prominent in the market, TV stations are gradually starting to provide online channels.

PART 01: Executive summary ............................................ 6

Highlights 6

PART 02: Scope of the report ............................................. 7

Market overview 7

Segmentations considered in the report 7

Customer segment 8

Base year 8

Vendor selection criteria 8

Top-vendor offerings 9

PART 03: Market research methodology ......................... 10

Research methodology 10

Economic indicators 10

PART 04: Introduction ....................................................... 11

Key market highlights 11

PART 05: Market landscape .............................................. 13

Market size and forecast 13

Five forces analysis 15

PART 06: Market segmentation by type ........................... 16

Global streaming media device market by type 16

Global streaming media device market for media

streamers 16

Global streaming media device market for smart TVs 18

Global streaming media device market for gaming

consoles 20

PART 07: Geographical segmentation ............................. 23

Global streaming media device market by region 23

Streaming media device market in Americas 24

Streaming media device market in APAC 25

Streaming media device market in EMEA 27

PART 08: Market attractiveness ....................................... 28

Market attractiveness by type 28

Market attractiveness by geography 29

PART 09: Buying criteria ................................................... 30

PART 10: Market drivers ................................................... 32

High control over content through streaming media

devices 32

Increase in demand for live video streaming 32

Easy connectivity with electronic devices 33

PART 11: Impact of drivers ............................................... 34

PART 12: Market challenges ............................................. 35

High cost of smart TVs 35

Illegal downloading and piracy 35

Low switching rates 36

PART 13: Impact of drivers and challenges .................... 37

PART 14: Market trends .................................................... 38

Rising adoption of cloud services 38

Growing popularity of VR and 360-degree videos

streamed through streaming media devices 38

Increasing production of in-house web series 39

PART 15: Vendor landscape ............................................. 41

Competitive scenario 41

Key vendors 42

PART 16: Appendix ........................................................... 58

List of abbreviations 58

PART 17: Explore Technavio ............................................ 59