During the global recession of 2008-2009, DIY tools sales across Europe and North America slowed down. This is because the recession restricted consumers' spending power on DIY tools. Consumer preferences have also seen changes due to a change in demographics. The increasing aging population in Europe is deterring the adoption of traditional DIY jobs while the rising housing prices are discouraging the younger population from investing in the housing market.

PART 01: Executive summary

PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Global profile

PART 06: Market landscape

Market overview

Overview of the global DIY market

Global DIY tools market

Five forces analysis

PART 07: Market segmentation by product

Market overview

Global DIY hand tools market

Global DIY power tools market

Global DIY decorating tools market

PART 08: Retail format sales

Global DIY tools market: Retail format 2016

PART 09: Geographical segmentation

Geographic segmentation of global DIY tools market

DIY tools market in Americas

DIY tools market in Europe

DIY tools market in APAC

DIY tools market in MEA

PART 10: Key leading countries

Top leading countries

PART 11: Market drivers

Growing home improvement and renovation and

confidence in home renovation industry

Increasing number of DIY stores with more offerings

Growth in new building construction and personal

consumption expenditure aiding market growth

Popularity of DIY activities to accelerate sales

PART 12: Impact of drivers

PART 13: Market challenges

Threat from do-it-for-me culture and other factors

Stiff competition in the market in terms of pricing and

product differentiation

Low adoption and penetration of DIY culture

PART 14: Impact of drivers and challenges

PART 15: Market trends

Product innovation and technological advancement

leading to ease of usage and applicability

Focus on customization and ergonomic design leading to

better functionality

Rise of multi-purpose tools and kits

PART 16: Vendor landscape

Competitive scenario

Key focus points

Competitive assessment of key vendors

Makita

Robert Bosch

Stanley Black & Decker

Techtronic

Other prominent vendors

PART 17: Appendix

List of abbreviations

PART 18: Explore Technavio