Sentiment analysis software is an application that informs business intelligence (BI) processes regarding the meaning of each slang used and multiplicity of the references regarding the product and services.Sentiment analytics when used with social media offers an ability to create structured data from unstructured data and is combined with proprietary onpremises data for understanding the overview of customers, products, and services.It is useful when sentiment analytics is linked to big data as most of the organizations are marketing themselves on social media platform.

PART 01: Executive summary 5

PART 02: Scope of the report 16

PART 03: Research Methodology 21

PART 04: Introduction 24

Key market highlights 24

PART 05: Market landscape 27

Market overview 27

Market size and forecast 28

PART 06: Five forces analysis 30

Five forces analysis 30

PART 07: Market segmentation by end-user 31

Global sentiment analysis software market by enduser

31

PART 08: Geographical segmentation 39

Global sentiment analysis software market by

geography 39

Americas 40

EMEA 42

APAC 44

PART 09: Decision framework 46

PART 10: Drivers and challenges 48

Market drivers 49

Impact of drivers on key customer segments 53

Market challenges 55

Impact of challenges on key customer segments 57

PART 11: Market trends 59

Rising adoption of big data analytics 59

Advent of mobile-based sentiment analysis tool 60

Growing demand for predictive analytics in sentiment

analysis 60

PART 12: Vendor landscape 62

Competitive scenario 62

Top-vendor offerings 62

Key vendor profiles 63

Other prominent vendors 67

PART 13: Appendix 71

List of abbreviations 71

PART 14: Explore Technavio 72