关键词：位置服务；LBS应用；软件；数字地图；移动LBS市场； LBS地图市场
摘 要：An LBS is used to track the location of users within a wireless network using location-enabled mobile devices. The LBS makes use of GIS technology and the internet to track the location of users. The user-initiated LBS requires an internet connection to gather the user's location and provide search results. The various location-enabled mobile devices are smartphones, tablets, PNDs, and location-enabled in-dash devices fitted in vehicles. LBS is used for discovering places and routes, tracking, obtaining traffic updates and real-time directions, routes to landmarks, information regarding ongoing local events, finding friends, location-based advertising, locationbased shopping, location-based social networking, and location-enabled searches. It is also used for location-based entertainment and infotainment.
目 录：01. Executive Summary

02. Scope of the Report

02.1 Market Overview

02.2 Product Offerings

03. Market Research Methodology

03.1 Market Research Process

03.2 Research Design

03.3 Research Methodology

04. List of Abbreviations

05. Introduction

06. Technical Specifications

06.1 Concept of LBS

06.2 Basic Components of LBS

06.3 Functioning of LBS

06.4 Positioning Technologies Used in LBS

GPS-based Positioning Technology

A-GPS or Hybrid Technology

Cell-ID Technology

Angle of Arrival

Time of Arrival Wi-Fi

Comparison among LBS Positioning Technologies

07. Market Landscape

07.1 Market Overview

07.2 Market Size and Forecast

07.3 Overall Market Scenario

07.4 Five Forces Analysis

08. Market Segmentation

08.1 LBS Market in China by Market Segmentation2012-2016

08.2 LBS Map Market in China 2012-2016

08.2.1 Market Size and Forecast

08.3 Mobile LBS Market in China 2012-2016

08.3.1 Market Size and Forecast

08.4 LBS Services Market in China 2012-2016

08.4.1 Market Size and Forecast

08.5 Automotive LBS Services Market in China 2012-2016

08.5.1 Market Size and Forecast

09. Mobile Subscriber Base in China

09.1 Mobile Subscribers in China 2012-2016

09.2 3G Subscribers in China 2012-2016.

09.2.1 Market Size and Forecast

09.3 Registered LBS Subscribers in China 2012-2016

09.3.1 Market Size and Forecast

09.4 Active LBS Subscribers in China 2012-2016

09.4.1 Market Size and Forecast

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

17.1 Competitive Scenario

17.1.1 Key News

17.2 Mobile LBS Market in China Vendor

Segmentation 2012

17.3 LBS Map Market in China Vendor Segmentation2012

17.4 Other Prominent Vendors

18. Key Vendor Analysis

18.1 AutoNavi Holdings Ltd

18.1.1 Business Overview

18.1.2 Key Information

18.1.3 SWOT Analysis

18.2 Digu.com.

18.2.1 Business Overview

18.2.2 Key Information

18.2.3 SWOT Analysis

18.3 Jiepang API

18.3.1 Business Overview

18.3.2 Key Information

18.3.3 SWOT Analysis

18.4 Kaikai.com.

18.4.1 Business Overview

18.4.2 Key Information

18.4.3 SWOT Analysis

18.5 NavInfo Co. Ltd.

18.5.1 Business Overview

18.5.2 Key Information

18.5.3 SWOT Analysis

18.6 Qieke.com

18.6.1 Business Overview

18.6.2 Key Information

18.6.3 SWOT Analysis

19. Other Reports in this Series