Alcohol beverages can be classified into five market segments: beer, cider, ready-todrink(RTD), wine, and spirits. Beer has the least alcohol content among all the alcohol drinks. The consumption of beer is the highest when compared to the rest in terms of volume. It is made using barley and wheat and is sprouted and roasted into malt. After this, it is cooked, fermented, and then flavored with hops.The global alcohol beverages market is expected to grow steadily at a CAGR of 4.10% during the forecast period. The volume consumption has declined slightly over the last few years due to stringent government regulations and increasing death toll due to alcohol-induced diseases. However, the market showcased a decent growth in terms of revenue. Factors such as the introduction of new flavored drinks, increasing consumption among millennials, and in increasing alcohol consumption in developing countries are likely to push the market during the forecast period.

PART 01: Executive summary 6

PART 02: Scope of the report 16

PART 03: Research Methodology 20

PART 04: Introduction 23

Key market highlights 23

PART 05: Market landscape 27

Market overview 27

Global alcohol beverages market 27

Alcohol beverages market in US 28

Five forces analysis 31

PART 06: Market segmentation by products 32

Beer market in US 33

Cider market in US 35

RTD market in US 37

Spirits market in US 38

Wine market in US 42

PART 07: Market segmentation by distribution channel 46

Market overview 46

PART 08: Market segmentation by consumption pattern

48

Market overview 48

PART 09: Decision framework 52

PART 10: Drivers and challenges 54

Market drivers 55

Impact of drivers on key customer segments 59

Market challenges 60

Impact of challenges on key customer segments 62

PART 11: Market trends 63

Increasing popularity of self-service beer systems in ontrade

channel 63

Introduction of new flavors and cocktail variants 63

Increasing dependence on technology throughout the

value chain 64

New packaging formats 65

PART 12: Vendor landscape 66

Competitive scenario 66

Other prominent vendors 72

PART 13: Key vendor analysis 75

Anheuser-Busch InBev 75

Bacardi 77

Beam-Suntory 79

Bronco Wine Company 81

Brown-Forman 84

Constellation Brands 86

D.G. Yuengling & Son 89

Diageo 91

E.&J. Gallo Winery 93

Heineken 94

Pabst Brewing Company 95

Pernod Ricard 98

The Wine Group 101

Treasury Wine Estates 102

PART 14: Appendix 106

List of abbreviations 106

PART 15: Explore Technavio 107