关键词：电子货架标签；零售商；价格体系；ESLs
摘 要：An electronic shelf label, or ESL, is a system used by retailers to display product price and information on the shelves. They are typically attached to the front edge of a retail shelf and use a liquid crystal display, or similar technology, to display the product information. The product price displayed on an ESL is automatically updated whenever a price is changed. This change can be made with the help of a communication network based on infrared, radio frequency, or visible light technology. ESLs can be highly advantageous to retailers as they offer the ability to make rapid pricing changes as often as they need or want, thereby helping them to reduce labor costs, and improve pricing accuracy.
目 录：

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

03.2 Product Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Market Landscape

06.1 Market Overview

06.2 Global ESL Market by Revenue

06.2.1 Market Size and Forecast

06.3 Global ESL Market by Volume

06.3.1 Market Size and Forecast

06.4 Five Forces Analysis

07. Global ESL Market Penetration

08. Market Segmentation by Retail Store Type

08.1 Global ESL Market by Retail Store Type 2013

09. Market Segmentation by Wireless Solution

09.1 Global ESL Market by Wireless Solution 2013

10. Market Segmentation by Distribution

Channel

10.1 Global ESL Market by Hardware Distribution

Channel 2013

11. Geographical Segmentation

11.1 Global ESL Market by Geographical

Segmentation 2013

11.2 ESL Market in the EMEA Region

11.2.1 Market Size and Forecast

11.3 ESL Market in the APAC Region

11.3.1 Market Size and Forecast

11.4 ESL Market in the Americas

11.4.1 Market Size and Forecast

12. Buying Criteria

13. Market Growth Drivers

14. Drivers and their Impact

15. Market Challenges

16. Impact of Drivers and Challenges

17. Market Trends

18. Trends and their Impact

19. Vendor Landscape

19.1 Competitive Scenario

19.1.1 Key News

19.2 Market Share Analysis 2013

19.3 Other Prominent Vendors

20. Key Vendor Analysis

20.1 iMAGOTAG GmbH

20.1.1 Business Overview

20.1.2 Key Information

20.1.3 SWOT Analysis

20.2 Pricer AB

20.2.1 Business Overview

20.2.2 Key Information

20.2.3 SWOT Analysis

20.3 Store Electronic Systems SA

20.3.1 Business Overview

20.3.2 Business Segmentation

20.3.3 Key Information

20.3.4 SWOT Analysis

20.4 Wincor Nixdorf International GmbH

20.4.1 Business Overview

20.4.2 Key Information

20.4.3 SWOT Analysis

21. Other Reports in this Series