Millennials, those aged between 20 and 35 years, are the target consumers for the global pizza market. For instance, in 2015, it was estimated that around 33% of the millennials in the US use social media, online advertising, and online ratings to gain information about the pizzas sold in various foodservice outlets.Fluctuating prices of food commodities such as wheat flour, vegetables, meat, and

cheese will hinder market growth.Pizza manufacturers should adapt to consumers’ evolving demands for unique,high-quality, and better-for-you pizza ingredients to increase their market reach during the forecast period.In 2015, the US emerged as the largest market for pizza. It has been analyzed from various research studies that for almost 40% of US consumers, unique toppings are “most important,” while for around 32% of US consumers, the information about the pizza’s nutritional content is “most important" when purchasing a pizza.

PART 01: Executive summary 6

Highlights 6

Key performance operational parameters for foodservice

operators in pizza industry 7

Marketing mix for pizza industry 8

PART 02: Scope of the report 9

Market overview 9

PART 03: Market research methodology 11

Research methodology 11

Economic indicators 11

PART 04: Introduction 12

Key market highlights 12

Overview 12

PART 05: Market landscape 14

Market overview 14

Market size and forecast 15

Five forces analysis 17

PART 06: Geographical segmentation 18

Global pizza market by geography 18

Pizza market in Europe 20

Pizza market in North America 21

Pizza market in Central and South America 22

Pizza market in APAC 23

Pizza market in ROW 25

PART 07: Market segmentation by foodservice operators

26

Global pizza market by foodservice operators 26

PART 08: Key leading countries 29

US 30

Brazil 33

Canada 35

China 37

PART 09: Market drivers 40

Growing innovation and customization in pizza 40

Increasing demand for gluten-free pizza 40

Rising popularity of fast-casual pizza 41

Burgeoning marketing initiatives 42

PART 10: Impact of drivers 43

PART 11: Market challenges 44

Fluctuations in prices of food commodities 44

Threat of contamination of raw materials 44

Risks associated with suppliers of raw materials 45

PART 12: Impact of drivers and challenges 46

PART 13: Market trends 47

Innovations in packaging for home delivery and

takeaway pizza 47

Embracing technology 47

Rising demand for vegan pizza 48

PART 14: Competitor analysis 49

Competitive scenario 49

Key market players 50

Competitive positioning assessment 51

Boston Pizza 52

California Pizza Kitchen 54

Domino's 56

Little Caesars 59

Papa John's 61

Papa Murphy's 64

Telepizza 67

Yum! Brands 68

Other prominent vendors 70

PART 15: Appendix 73

List of abbreviations 73

PART 16: Explore Technavio 74