关键词：手提包；时尚配饰；奢侈品；高档手袋；创新战略；环保需求
摘 要：Totes, just like shoulder bags, have become the most desirable fashion accessory after shoes and are now seen as status symbols. Consequently, demand for luxury and premium handbags is gaining popularity as they create individual identity. Women prefer totes because of their multipurpose utilization. Totes manufacturers are implementing innovative strategies to cater to changing consumer demographies and preferences such as demand for environmentally friendly and stylish handbags.
目 录：

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Product Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Totes and Present Scenario

06.1 Market Overview

Revenue, Volume, and AP Analysis of Global Totes Market

2014

Country-wise Life Cycle of Totes Market

06.2 Five Forces Analysis

07. Why Demand for Totes is Rising

08. Totes and E-commerce

09. Totes - Advertising and Marketing

Campaigns

10. Geographical Segmentation

10.1 APAC

10.2 Europe

10.3 North America

10.4 Latin America

11. Key Leading Countries

11.1 China

11.2 US

11.3 Japan

11.4 Brazil

11.5 Germany

11.6 Mexico

12. Market Opportunities

13. Future Market Perspective

14. Market Hurdles

15. Distribution Channel

15.1 Segmentation of Global Totes Market by

Distribution

16. Buying Criteria

17. Vendor Landscape

17.1 Competitive Scenario

17.2 Other Prominent Vendors

18. Key Vendor Analysis

18.1 Burberry

Key Facts

Business Overview

Business Segmentation by Revenue 2014

Product Segmentation by Revenue 2014

Business Segmentation by Revenue 2013 and 2014

Geographical Segmentation by Revenue 2014

Business Strategy

Recent Developments

SWOT Analysis

18.2 Chanel

Key Facts

Business Overview

Recent Developments

SWOT Analysis

18.3 Coach

Key Facts

Business Overview

Product Segmentation

Product Segmentation by Revenue 2013 and 2014

Geographical Segmentation by Revenue 2014

Business Strategy

SWOT Analysis

18.4 Hermès

Key Facts

Business Overview

Product Segmentation by Revenue 2013

Products Segmentation by Revenue 2012 and 2013

Geographical Segmentation by Revenue 2013

SWOT Analysis

18.5 Kate Spade

Key Facts

Business Overview

Business Segmentation by Revenue 2013

Business Segmentation by Revenue 2012 and 2013

Geographical Segmentation by Revenue 2013

Business Strategy

Recent Developments

SWOT Analysis

18.6 LVMH Group

Key Facts

Business Overview

Business Segmentation

Business Segmentation by Revenue 2012 and 2013

Geographical Segmentation by Revenue 2013

Business Strategy

Recent Developments

SWOT Analysis

18.7 Michael Kors

Key Facts

Business Overview

Business Segmentation by Revenue 2014

Business Segmentation by Revenue 2013 and 2014

Geographical Segmentation by Revenue 2014

Business Strategy

Recent Developments

SWOT Analysis

18.8 Mulberry

Key Facts

Business Overview

Business Segmentation by Revenue 2014

Business Segmentation by Revenue 2013 and 2014

Geographical Segmentation by Revenue 2014

Business Strategy

SWOT Analysis

18.9 PRADA

Key Facts

Business Overview

Product Segmentation by Revenue 2014

Product Segmentation by Revenue 2013 and 2014

Geographical Segmentation by Revenue 2014

Business Strategy

Recent Developments

SWOT Analysis

18.10 Ralph Lauren

Key Facts

Business Overview

Business Segmentation by Revenue 2014

Business Segmentation by Revenue 2012-2014

Geographical Segmentation by Revenue 2014

Business Strategy

SWOT Analysis

18.11 Tory Burch

Key Facts

Business Overview

Product Segmentation

Geographical Presence

Recent Developments

SWOT Analysis

19. Other Reports in this Series