An e-cigarette, also known as an e-vaping device, personal vaporizer, or electronic nicotine delivery system contains a heating element that vaporizes liquid nicotine or a flavored liquid. These liquids, called e-liquids, are available in more than 4,000 flavors, with vendors adding more than 300 flavors every month. One e-cigarette is equal to 6- 8 tobacco cigarettes.

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Scope of study

Geographical segmentation

Vendor segmentation

Common currency conversion rates

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Global smoking overview

PART 06: Market landscape

Global e-cigarette market overview

Five forces analysis

PART 07: Product life cycle analysis

E-cigarette product life cycle

PART 08: Market segmentation by product

Global e-cigarette market by product

PART 09: Market segmentation by distribution channel

Global e-cigarette market by distribution channel

PART 10: Geographical segmentation  

Global e-cigarette market by geography

E-cigarette market in North America

E-cigarette market in Western Europe

E-cigarette market in APAC

E-cigarette market in Eastern and Central Europe

E-cigarette market in Central and South America

E-cigarette market in MEA

PART 11: Key leading countries

PART 12: Market drivers

PART 13: Impact of drivers

PART 14: Market challenges

PART 15: Impact of drivers and challenges

PART 16: Market trends

PART 17: Vendor landscape

Competitive scenario

Industry associations

Market share analysis 2015

PART 18: Key vendor analysis

Reynolds American

Imperial Brands

Japan Tobacco

Altria Group

NJOY

British American Tobacco

Other prominent vendors

Legality of e-cigarettes

PART 19: Appendix

List of abbreviations

PART 20: Explore Technavio