A vaping device is a battery-powered inhaler that simulates tobacco smoking. It is designed to provide inhaled doses of e-juices by vaporizing the flavored liquid, and then simulating the effects of smoking by vaporizing the liquid, which the user inhales and exhales. A vaping device also known as an e-vaping device, a personal vaporizer, or an ENDS uses a heating element to vaporize the flavored liquid. E-juices in the market are available in more than 8,000 flavors with many more being added every month.

1 Research Methodology 10

2 Report Coverage 11

2.1 Executive Summary 11

2.2 Scope of the Study 12

2.2.1 Definition of product 12

2.2.2 End-user Segments 13

2.2.3 Base year 13

2.2.4 Geography 13

2.3 Terminology Used in the Report 14

2.4 Assumptions on Pricing of Various Products 2015 15

3 Market Research Methodology 16

3.1 Report Assumptions 17

3.2 Vendor Segmentation 17

3.3 Common Currency Conversion Rates 17

4 Market Landscape 19

4.1 Introduction to Vapor Products 19

4.2 Working system 20

4.3 E-juice 21

4.4 VTMs/Vaporizer Mods or Units 22

5 Key Market Trends 25

5.1.1 Year-on-year Impact of Market Trends 30

5.1.2 Impact of market trends on geographies in 2015 30

6 Key Market Growth Drivers 31

6.1.1 Year-on-year Impact of Market Drivers 36

6.1.2 Impact of Market Drivers on Geographies in 2015 36

7 Key Market Restraints 37

7.1.1 Year-on-year Impact of Market Restraints 42

7.1.2 Impact of Market Restraints on Geographies in 2015 42

8 Value Chain Analysis 43

8.1 Value Chain Analysis of the Global Vapor Products Market 43

9 Worldwide Vapor Products Market 46

9.1 Historical Market Size 46

9.2 Market size and forecast 2015-2021 46

9.3 Health Concern Analysis 53

9.3.1 Negative reviews 54

9.3.2 Positive reviews 54

9.4 Vapor Products Market by Product Segment 55

10 Market Segmentation by Distribution Channels 58

10.1 Distribution Channels of Global Vapor Products Market 58

10.1.1 Manufacture, Production, and Distribution 58

10.1.2 Distribution through Retail Stores 58

10.1.3 Distribution through Online Websites 59

10.1.4 Shift of Manufacturing Base from China 59

10.1.5 Traditional Tobacco Cigarette vis-à-vis Vapor Product Distribution Channel 60

11 Geographical Segmentation 64

11.1 Global Vapor Products Market Segmentation by Geography 64

12 Vapor Products Market in North America 66

12.1 Historical Market Size 2013-2014 66

12.2 Market Size and Forecast 2015-2021 66

12.3 Key Countries 69

12.3.1 US: Market Size and Forecast 69

12.3.2 Canada: Market Size and Forecast 71

12.4 Top trend, driver, and restraint 73

13 Vapor Products Market in Europe 74

13.1 Historical Data 2013-2014 74

13.2 Market Size and Forecast 2015-2021 74

13.3 Key Countries 77

13.3.1 UK: Market Size and Forecast 77

13.3.2 Poland: Market Size and Forecast 79

13.4 Top trend, driver, and restraint 81

14 Vapor Products Market in APAC 82

14.1 Historical Data 2013-2014 82

14.2 Market Size and Forecast 2015-2021 82

14.3 Key Countries 86

14.3.1 Malaysia: Market Size and Forecast 2015-2021 86

14.3.2 China: Market Size and Forecast 88

14.4 Top trend, driver, and restraint 90

15 Vapor Products Market in RoW 91

15.1 Historical data: 2013-2014 91

15.2 Market size and forecast 2015-2021 91

15.3 Key Countries 93

15.4 Top trend, driver, and restraint 93

16 Vendor Landscape 94

16.1 Competitive landscape 94

16.2 Market Vendor Analysis 96

16.2.1 Reynolds American 96

16.2.2 Imperial Brands 96

16.2.3 Japan Tobacco 96

16.2.4 Altria Group 97

16.2.5 NJOY 97

16.2.6 BAT 98

17 Other Vendors with Prominent Presence in Market 99

17.1.1 Ballantyne Brands 99

17.1.2 CB Distributors 99

17.1.3 Gamucci 99

17.1.4 Nicotek 100

17.1.5 RRR Chemicals 100

17.1.6 Vapor 100

17.1.7 ECIG (formerly known as Victory Electronic Cigarettes) 100

17.1.8 VMR Products 101

17.1.9 White Cloud (Leads by Sales) 101

18 Key Vendor Analysis 102

18.1 Altria Group 102

18.1.1 Business overview 102

18.1.2 Products Offering in Vapor Products Market: 102

18.1.3 Altria in Vapor Products Market 103

18.1.4 Strategy 103

18.1.5 Strength 103

18.2 British American Tobacco (BAT) 104

18.2.1 Business Overview 104

18.2.2 Products Offering in Vapor Product Market 104

18.2.3 BAT in the Vapor Products Market 105

18.2.4 Strategy 105

18.2.5 Strength 106

18.3 Imperial Brands 106

18.3.1 Business Overview 106

18.3.2 Products Offerings in Vapor Products Market 106

18.3.3 Imperial Brands in Vapor Products Market 107

18.3.4 Strategy 107

18.3.5 Strength 108

18.4 Japan Tobacco 108

18.4.1 Business Overview 108

18.4.2 Products Offering in Vapor Products Market 108

18.4.3 Japan Tobacco in Vapor Products Market 108

18.4.4 Strategy 109

18.4.5 Strength 109

18.5 NJOY 109

18.5.1 Business Overview 109

18.5.2 Product Offerings in the Vapor Products Market 110

18.5.3 NJOY in the Vapor Products Market 110

18.5.4 Strategy 111

18.5.5 Strength 111

18.6 Reynolds American 111

18.6.1 Business Overview 111

18.6.2 Product Offerings in Vapor Products Market 112

18.6.3 Reynolds American in the Vapor Products Market 112

18.6.4 Strategies 112

18.6.5 Strength 113

19 Summary of the Report 114

20 Summary of Figures 117

21 Appendix 118

21.1 List of abbreviations 118

21.2 Vapor Product in Regulatory Domain 120

21.2.1 Sales of Vapor Products 120

21.2.2 Use of Vapor Products 120

21.2.3 Tax 121

21.2.4 Advertising, Promotion, and Sponsorship 121