关键词：全球媒体；显著生长；电子器件；推动销售；互联网普及率；在线视频
摘 要：The use of global media has grown significantly due to the rise in the use of multiple electronic devices at the same time. Increasing disposable income and burgeoning middle-class population are driving sales of electronic appliances like smartphones, tablets, televisions, notebooks, and personal computers. Greater use of electronic devices and internet penetration has heightened the time spent by users on watching videos online, driving the use of media.
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Base year

Vendor segmentation

Summation errors

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 06: Market segmentation by type

Global programmatic advertising market segmentation by

type

Global programmatic advertising market by open

auction

Global programmatic advertising market by automated

guaranteed

Global programmatic advertising market by invitationonly

Global programmatic advertising market by unreserved

fixed-rate

PART 07: Market attractiveness by type

Market attractiveness by type

PART 08: Market segmentation by device

Global programmatic advertising market by device

Global programmatic advertising market by desktop

Global programmatic advertising market by mobile

PART 09: Market attractiveness by device

Market attractiveness by device

PART 10: Buying criterion

PART 11: Geographical segmentation

Geographical segmentation of global programmatic

advertising market

Programmatic advertising market in Americas

Programmatic advertising market in EMEA

Programmatic advertising market in APAC

PART 12: Key leading countries

PART 13: Market attractiveness

Market attractiveness by geography

PART 14: Market drivers

PART 15: Impact of drivers

PART 16: Market challenges

PART 17: Impact of drivers and challenges

PART 18: Market trends

PART 19: Vendor landscape

Competitive scenario

Other prominent vendors

PART 20: Appendix

List of abbreviation

PART 21: Explore Technavio