Air care market in India was valued at INR 5.98 bn in 2015.The market is expected to achieve a CAGR of around 25%, and grow over INR 15 bn by 2020.The Indian air care category is still nascent, with a low penetration and involvement.However, it possesses tremendous potential owing to evolving consumer tastes and preferences.The wider scope and consumer acceptance are attracting novel players while all the existing players are moving beyond conventional room fresheners and fragrances, and infusing a fresh fragrance in the market with a gamut of scent selections and product innovations.Increasing air care products demand in emerging countries and high level of pollution and dust are the major factors for the growth of air care market globally.

Socioeconomic Indicators

Market Overview

Market Influencers

Competitive Landscape

Recent Developments

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