Gabon's consumer-facing sector will continue to be largely made up of informal street vendors and independent stores for the foreseeable future. The country's small population and low median income mean that few international retailers have expanded into the country, and those that are present are almost exclusively French, an indication of the countries' historical ties. Modern retail formats are present in the major urban areas of Libreville and Port-Gentil, but here, the organised sector remains small.

Key View

Consumer Outlook 

SWOT

Consumer & Retail SWOT 

Industry Forecast

Consumer Spending 

Household Characteristics 

Consumer Demographics

Market Overview

Retail Trends 

Consumer & Retail Glossary

Consumer & Retail Methodology