The sales in department stores in Germany are declining owing to the growth of other retail formats like discount stores, shopping malls, and e-commerce websites. Players like Hertie, Horten, Wehmeyer, and Bilka that were popular among generations of German shoppers have shut down operations. Closures of more

department stores in the country are likely to occur during the forecast period. Such closures will offer opportunities for urban development and for retailers with other

successful formats like shopping malls as these stores are located at very busy and centralized locations.Online retailing is becoming increasingly popular among customers, particularly in the mid-market consumer segment. However, the in-store shopping experiences are still important for purposes of touch and feel, information collection, and purchases. Thus, omnichannel retailing is an emerging trend in the market.

PART 01: Executive summary 6

Highlights 6

PART 02: Scope of the report 8

Market overview 8

Top-vendor offerings 10

PART 03: Market research methodology 11

Research methodology 11

Economic indicators 11

PART 04: Introduction 12

Key market highlights 12

Global retail market situation 13

German retail market situation 15

PART 05: Germany profile 16

PART 06: Market landscape 19

Market overview 19

Retail in Europe 19

Retail market in Germany 20

PART 07: Retail distribution channels in Germany 24

Global department stores 25

Department stores in Germany 26

Market size and forecast 29

Consumer insights on mid-market brick-and-mortar

format 33

Consumers insights for online shopping 34

Advantages and disadvantages of department stores in

Germany that target the mid-market consumer

segment 34

Important factors that Germans consider when shopping

from foreign online retailers (comparison with UK and

France) 35

Key factors for the success of department stores 36

Strength of department store retail format 37

Key strategies for revival of department stores in

Germany 39

Revival strategies can lead to market share gain during

the forecast period 42

Premium and high-end department stores in matured

markets 44

Greater focus on select product categories 46

Five forces analysis 48

PART 08: Segmentation of department store value sales

by product categories 50

Clothing and footwear 51

Homeware and kitchenware, home décor, furniture, and

home improvement 51

Home and kitchen appliances, personal care products,

and consumer electronics 51

Bags, wallets, and luggage 52

Watches and jewelry 52

Cosmetics and fragrances 52

Toys 52

Other general goods 53

PART 09: Geographical segmentation 54

Top shopping metropolis 54

PART 10: Market drivers 58

Favorable micro-location and concept of having

everything under one roof 58

Positioning of department stores as high-end stores with

wide product assortment 58

Promotions like bundled prices, volume discounts, and

seasonal sales 59

PART 11: Impact of drivers 60

PART 12: Market challenges 61

Emergence of vertically integrated international brands 61

Increasing competition from other retail formats 61

Changing buying behavior due to increasing internet

retailing and e-commerce 62

PART 13: Impact of drivers and challenges 63

PART 14: Market trends 64

Omni-channel capabilities to support department

stores 64

Overall renovation of department stores 66

PART 15: Vendor landscape 67

Competitive scenario 67

Department store landscape in Germany 67

Key developments in retail to leverage on 69

Vendor share analysis 70

PART 16: Key vendor analysis 71

Breuninger 71

C&A 72

GALERIA Kaufhof 73

Karstadt Warenhaus 75

Woolworth 76

Other prominent vendors 78

PART 17: Explore Technavio 80