This report covers the present scenario and the prospects of the global tractor rental market for 2016-2020. To calculate the market size, the report considers the number of households dependent on agriculture, the number of total fleet size of tractors rented

out, and the average revenue earned from each tractor in different regions. In addition,the report discusses the major drivers that influence the growth of the global tractor rental market. It also outlines the challenges faced by the vendors and the market at

large, as well as the emerging trends.

PART 01: Executive summary 6

Highlights 6

PART 02: Scope of the report 7

Market overview 7

Top-vendor offerings 8

PART 03: Market research methodology 10

Research methodology 10

Economic indicators 10

PART 04: Introduction 11

Key market highlights 11

PART 05: Market landscape 13

Market overview 13

Market size and forecast 14

Five forces analysis 16

PART 06: Market segmentation by engine power 17

Global tractor rental market by engine power 17

Global tractor rental market in low-powered engine

segment 19

Global tractor rental market in high-powered engine

segment 21

PART 07: Geographical segmentation 24

Global tractor rental market by geography 24

Global tractor rental market in Europe 26

Global tractor rental market in Americas 29

Global tractor rental market in APAC 32

PART 08: Key leading countries 36

Key leading countries 36

PART 09: Market drivers 37

High labor wage 37

Growing participation of private players and government

initiatives 38

Increase in number of households participating in tractor

rental market 39

PART 10: Impact of drivers 40

PART 11: Market challenges 41

Low internet penetration in rural APAC 41

Unorganized tractor rental market in APAC 41

PART 12: Impact of drivers and challenges 43

PART 13: Market trends 44

Increase in consolidation of fragmented land in Europe

and Americas 44

Rising focus on less than 20 hp tractors and 50 hp-60 hp

tractors in APAC 45

PART 14: Key vendor analysis 46

Pacific Rentals 46

Sunbelt Rentals 48

John Deere 50

PART 15: Appendix 52

List of abbreviations 52

PART 16: Explore Technavio 53